Get Your Face on a Billboard by Just Uploading Your Pictures Online?

Well you read it right! The title is true.. An innovative marketing exercise by BPL Mobile plans to do just that. BPL Mobile had launched an offline campaign ’get in the loop’ a couple of months back which is a part of its rebranding exercise. Now BPL Mobile seems to have extended this offline campaign online by asking users to upload that group pics on the site  and the winners pics would be put up on a billboard promoting BPL Mobile ‘get in the loop’. bpl mobile

 A smart marketing gimmick for sure which leverages the power of the internet in providing user generated content and also the use of get famous by being on a bilboard incentive. Also the site has a graffiti wall which seems to be showcasing all the pictures that are submitted.  Im sure many wannabe models, actors, college gangs would participate in this drive which would surely up the brand value for BPL Mobile.

Though i feel such campaigns need the backing of Social Media Opimization which can actually penetrate the online hangouts of the youth like social networking sites and blogs etc and engage these youngsters by spreading the word on this innovative initiative by BPL Mobile rather than using the traditional banner advertising route.

One Response to “Get Your Face on a Billboard by Just Uploading Your Pictures Online?”

  1. October 19, 2007 at 2:11 pm #

    A man is trying a very unusual way to propose to his girlfriend. He wants people to forward an email to as many people as possible and he hopes that it will eventually get to his girlfriend. Details here:

    Here is what he wants people to send by email:

    ————- SNIP (email text end) —————

    For a long time I have tried to find a special way to propose marriage to my girlfriend Mary, whom I know for five years now. I wanted it very special, romantic and memorable, something our grandchildren would still remember.

    And here is my idea: I will send out the proposal to Mary to 50 complete strangers, people I don’t know – hoping, that they will forward my proposal to as many people as possible, which in turn forward it etc. And some day, I hope, it will reach Mary, after it has travelled a very long way. I know, it will take a long time and I am quite nervous…

    From the poem MY Mary will know immediately that the proposal is for her.

    I have created a homepage ( ) where you can find the current status of my quest. You can use the homepage to check if the proposal has already reached Mary (in that case it is not necessary anymore to forward the mail).

    Once the proposal has reached Mary, I will put a note on these pages. Also I will publish there how many people have read the proposal so that everybody can see how far it has spread and that it is getting closer to Mary.

    And of course you will find there what I am waiting for most: Mary’s answer! I can’t tell you, how nervous I am… Will she accept my proposal? Will she like the unusual way how she got it, through the hands of thousands of messengers all over the world?

    Please cross your fingers for me! And please – help me by sending the mail to as many people as possible, to help it spread, so that it eventually reaches Mary.

    And here is my proposal:

    Mary, please forgive me, as you know English is not my native language. And I am not a poet. But I mean it from my heart.

    My angel,

    Five years ago, I will always remember the day When fate made us meet, blissful Alaskan moments in May Earth spun around us and a journey began Love, warmth, happiness, enough the years to span.

    The longer it lasts the more grows our bond And with 80 still – of you I will be fond Whatever happens, I will stay at your side Through good and bad, together let us stride

    No second with you was ever wasted
    You are the sweetest I have ever tasted
    We have spent so many years – why not a life?
    Mary, will you marry me – and become my wife?

    Mary, if you have received that and have recognized me, then give me a sign so that I can continue with the romantic part of my proposal…

    ————- SNIP (email text end) —————

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