10 Reasons Why You Shoud Have a Facebook App
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Below are Ten Reasons why companies/ websites should develop Facebook Apps -
1. Easy to make (open Api)& Cost effective - Just need a programmer and you are good to go. its Cheaper and more effective than advertising if done properly
2. Large base - Possibility to connect with a larger targeted audience having over 40million active users
3. User Connect - Allows you to connect with the user at his level and makes you a part of their Culture.
4. Viral - App is Viral in nature therefore it doesn’t require a major push. The users are your brand evangelists who will promote the product.
5. Branding Opportunity - You have complete control as to what appears on the main page. do what you want with it. if you have a good application then leverage its potential and insert ads/ links etc.6. Credibility - Its user driven so it has more credibility which automatically increases the credibility of the brand.
8. Shift - Large online population moving from Orkut & Myspace to Facebook.
9. Money - Possible to make money from the application. not just brand exposure it can also fetch you money. I came across this article which said that there are cases of developers making between 10k - 100k per month.
10. Last but not the Least…. Its Free
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The One Common Question which all marketers always ask -
What is the Application that i should make that will connect with the audience as well keep the Brand identity intact?
Ans - You see, in most cases two companies can ever be the same nor can their objective (at least at the same time) so each company will be customizable as per its objectives, costs, etc but ideally its the objective what is really important also the infrastructure available. WATConsult.com provides such services.
A good example could be the “MyOrkut” facebook book app which has been made by an Indian which allows users to access their orkut accounts from facebook. some may think its good for facebook but none the less its also good for orkut. the key here is to move with the times. if you decide not to keep up, you land up being just like a normal Website (static)
Internationally Companies/portals have been making facebook apps and have been pretty successful in providing brand exposure for their company as well as creating a connect with its existing and potential users.
There will always be a continuous shift. From spamming on orkut to apps on facebook companies will keep finding new methods to reach to their customers. companies always have to remember to continuously be updated with whats Hot and have to keep thinking of ways to leverage the available opportunity at the right time to make the most out of it.
A few of the Indian Companies that have developed Facebook applications are-
Techtribe - popular indian example for a facebook app which helps users make money by reffering jobs.
Nautanki.tv (recently added) - a video website launched a Facebook app using which users can view nautanki.tv videos. click here to read more
Zoho - Zoho services are available onFacebook ie. documents, spreasheets etc.
Slideshare - embed slideshows on facebook.
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