Cricinfo.com which was recently acquired by ESPN has announced that from next year onwards it would be adding live and non-live streaming as a part of its content on the website. This comes as a strategy after the ESPN acquisition as ESPN has rights over quite a lot of cricket video content from the past and would also have the streaming rights of the India vs australia matches due to happen in January next year in Australia.
R Ramesh Kumar, Commercial Director, Cricinfo said “We will increasingly move under the ESPN umbrella, in terms of certain brand guidelines. Video obviously is going to be one focus area for us. Presently, we have very limited video content in our site, since we don’t have rights to many cricket properties. We are now creating technical infrastructure in serving video content, leveraging the expertise of Walt Disney and ESPN Internet Group, who have huge capabilities in terms of video serving”
It seems like the video streaming of cricket which which we had earlier also blogged about with Nimbus Sports launching Online Streaming and with NEO sports recently streaming the Future Cup series of India vs Australia matches in India will catch on to other Cricket websites as well. Im not sure though whether cricinfo would be streaming content for free or would be charging for the same.
Cricinfo it seems also plans to add the famous Super Selector game of ESPN to its website as well along with other web 2.0 interactive features. I guess Cricketnext (which was acquired by network18) which also recently revamped its navigation and look and added blogs and mobile gprs capability to its site would have a tough battle on its hands when it comes to live and non live cricket related video content from players like cricinfo.