We had written about the announcement of Coolhotmail.com here and here . Now it seem MSN is going all out to promote its new offering in email i.e. customized email addresses. As we had mentioned earlier with this service users will be able to choose their email id domain names based on Where i Live, Who i Like, Who am I, What i like & i dont fit.

Here is the TVC created by McCann Banglore:

Though this entire exercise by MSN would get it registered users as this article states that email id names like mainhoondon.com and lokhandwalarocks.com have received more than 15,000 registrations and 10,000 registrations respectively but it may not do much for users using these kind of email addresses on a longterm basis. But nevertheless a good attempt at trying to revive registrations by MSN.

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