The 3 Media Giants CNN, BBC and Reuters caught up in digital expansion hysteria.
Recently, media giant and conglomerate CNN.com launched CNNPolitics.com solely for the purpose of serving as a one-stop-shop for all political news. CNN’s political team with its complete analytical expertise and CNN.com’s unmatched usability will help CNNPolitics.com become the World Wide Web’s ‘premier destination’ for political news and information.
CNNPolitics.com will feature exclusive online reporting, streaming live videos from political events, CNN’s comprehensive political video library, interview’s with top newsmakers, user generated content and feedback from the audience. The popular ‘Political Ticker’ blog that provides a continuous stream of instant political news and the in-depth Election Center special section that helps users to analyze and calculate the standings of the candidates and their campaigns is also included. CNNPolitics.com also includes detailed coverage of fund-raising, debates and state-by-state analysis.
CNN’s political director Sam Feist was quoted on behalf of CNNPolitics.com as saying:
"Users not only get the most up-to-the-minute political news from CNN’s array of correspondents but they also get behind-the-scenes details of how and why the news happened".
Meanwhile, UK broadcaster BBC.com has announced the launch of its service ‘BBC Learning English’ on Mobiledu.cn, Nokia’s new mobile ‘English Language Teaching (ELT)’ platform in China. This move will practically enable millions of English-learners within China to take various authentic English learning courses provided by the BBC on their Nokia mobile phones, including ‘Take Away English’, Real English and Quizzes.
BBC world terms China as a very special market as it has the largest number of English learners. China is also the world’s largest mobile market with approximately 460 million mobile phone users.
BBC Learning English head Andrew Thompson remarked:
"BBC ELT has been popular in China for a long time and already has a huge number of fans right across the traditional media platforms of radio and online. This launch on mobile devices offers our audience a convenient new way of learning English interactively anywhere and any time and also expands the BBC’s English Learning offer in China."
Another media conglomerate, Reuters has just launched Reuters Market Light (RML), a mobile information service for Indian farmers in order to keep them updated with news and weather changes, and up-to-date local as well as customized commodity pricing information which will help them to increase productivity over a wide range of products such as soybean, pulses and oranges.
Reuters Market Light will provide crucial, local and customized agricultural information for Indian farmers through mobile phones, including weather updates, crop prices and other agric-related news.
Reuters Chief Executive Tom Glocer was quoted saying:
"The pilot programme was an unequivocal success and now, rolling out Reuters Market Light across India will signal a very important milestone in its adoption as a standard for the Indian agricultural industry. I am thrilled to support the progress of RML. This innovative information service for the Indian farmer reflects the best tradition of Reuters – promoting transparency and fairness in market operations around the world. "
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