Not too long ago we had written about how Ganpati the festival was leveraged by online marketers to sell their stuff and market their brands using different approaches to online marketing.
So now comes gandhi jayanti and besides being the birthday of the father of the nation it is also another opportunity for marketers to leverage the day (in most of india its a holiday). So if Times of India front page leveraged the Gandhi phenomenon today by connecting it to their Lead India campaign how can online marketers be far behind.
Rediff iShare to have an an exclusive preview of the audiobook on the autobiography of MK Gandhi – ‘The Story Of My Experiments with Truth’. Written after his release from prison, first published in English in 1927, The Story of My Experiments with Truth is Gandhi’s autobiography, documenting his spiritual journey amidst the political strife of his times. This is an audio book that features the Oscar nominated film maker and actor Shekhar Kapur as the voice of Gandhi and Nandita Das another actor provides narrative that provides a backdrop to Gandhi’s life. This audio book is available for download here for Rs.50.
Minglebox uses blogs to promote Gandhigiri – Minglebox the first Indian social network to get funded has also jumped on the to gandhi jayanti marketing opportunity bandwagon. They have launched as special content channel on which they are asking the youth to have their own version of gandhigiri inspired by the movie munnabhai mbbs. It is using blogs, videos and photos as a medium to leverage this opportunity.
If you of any other online or digital marketing exercise doing similar innovative exercises please do comment on this blog and i shall include it in the post if its relevant.
