You are browsing the archives of 2007 October.

After starting an Isle in secondlife.com which we analysed in an earlier blog post Wipro has gone ahead and launched a Blog for Campus students at www.wipro-campusarena.com.  An initiative which is supposedly aimed at hiring freshers for campus. Wipro was also in the news earlier about starting its own recruitment firm inorder to counter the [...]

We have covered Indyarocks.com in our past articles. The website, though claiming to be a social networking website, seems to be plunging into many things. Its Multiplex feature, for one, was very much different and a unique addition in the site. Movies are a big draw in India. And if Indyarocks can play [...]

Yahoo! For all the Hindi lovers across the globe it’s good news, yahoo mail is now available in Hindi. We have been blogging about domains going regional for a long time now. Earlier in 2007, Yahoo had also launched its portal in seven regional languages (Hindi, Kannada, Tamil, Telugu, Malayalam, Punjabi and Gujarati).

Mr. IM Swaminathan [...]

eBay unarguably the best online shopping and auction portal has opened up their revenue stream by allowing advertisers to display their ads on the website.
Ideally the primary revenue generator has been the commissions which eBay receives on sales. Now by allowing advertisers to put their ads on the portals the have opened up a completely [...]

I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across this mobile marketing initiative by Cadbury India, I just had to give it the finger (Naaah! not that one - the [...]

 
Last week I wrote about FlauntR. The website can be used to edit the pictures online. The interface and pictures seemed good. It even automatically imported all my Flickr pictures. In all, I was satisfied with the product. This week, another company in the picture sharing business has released a new feature. Picsquare has introduced [...]

The world is running so is the technology. As work loads are increasing people are more tied up to their office chairs. People are left with very little time to keep in touch with friends and family and even socialize. So how do we stay connected to each other? Well, we just have got the [...]

Welcome! As promised we are back with the second show in the early part of the week!
In this show we talk about 4 really interesting websites!
1) Genetree.com - Find your ancestors!
2) MailFreezr.com - Freeze ur mail for a 100 years!
3) Orkut API - Will it challenge facebook?
4) Techcrunch.com - Can you imagine what a blog can [...]

Skype, the premier Internet Messaging service founded in 2003, is about to launch its much awaited 3 Skypephone in the UK on the 2nd of November, 2007 in association with Britain’s mobile carrier ‘3 mobile’. The mobile phone will be launched soon in the UK, Austrailia, Italy, Hong Kong, Sweden, Denmark, Austria and the [...]

We had earlier mentioned in our blog that online travel bookings are booming in India. It is one of the hassle free ways to book your tickets instantly. Lately many of the offline players are switching over to online for better presence and to cover larger number of audiences, attractive discounts and other promotional packages [...]

 
 
 
 
 
 
 
Google has recently acquired 30% stake in the seed-stage fund Ventureast TeNet Fund II. The fund is run by the Tenet group of IIT-Madras and Ventureast Fund Advisors. Tenet is “The Telecommunication and Computer Networking Group”, and is focussed on incubating R&D companies. There have been successful companies launched from Tenet like Midas Communication, Banyan [...]

We have given enough reasons earlier as to why having a facebook application can be very beneficial to one’s brand. And we had also listed companies like zoho, slideshare, nautanki.tv and techtribe. Now it seems the another one to join the gang is the online gaming giant zapak.com which has launched its own facebook application.
 
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Paymate one of indias leading mobile payment service is now launching a sms based advertising service which is some what similar to what others are already providing.
Paymate has tied up with some online travel agencies, travel Guru being the 1st and is providing a simple sms based service wherein users can search for travel related [...]

Collegemantra.com started by a Delhi-based start-up company Mantra Consulting has launched  an online college search portal that offers advanced college and course search options to high school and college students. Currently it has 5000 colleges, over 28000 courses and has over 300 experts to answer student’s questions.
It also offers college ratings which are given by students registered [...]

“… AMPEE, a revolutionary rewards program that harnesses the power of your personal network to provide Perpetual Matching Rewards…” goes a line on the website of AMPEE. OK. Good jargons. And impressive mission statement, value statement ( or whatever ). But what it is? I used the website for a while. What I think [...]