Wipro starts Campus Blog! Good initiative But BADLY Executed!

by | posted: October 31, 2007
After starting an Isle in secondlife.com which we analysed in an earlier blog post Wipro has gone ahead and launched a Blog for Campus students at www.wipro-campusarena.com.  An initiative which is supposedly...
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Indyarocks.com partners with K Capital

by | posted: October 31, 2007
We have covered Indyarocks.com in our past articles. The website, though claiming to be a social networking website, seems to be plunging into many things. Its Multiplex feature, for one, was very much...
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Yahoo Mail Goes Hindi And Upgrades IM

by | posted: October 31, 2007
Yahoo! For all the Hindi lovers across the globe it’s good news, yahoo mail is now available in Hindi. We have been blogging about domains going regional for a long time now. Earlier in 2007, Yahoo had...
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Ebay Opens Up New Revenue Stream

by | posted: October 31, 2007
eBay unarguably the best online shopping and auction portal has opened up their revenue stream by allowing advertisers to display their ads on the website. Ideally the primary revenue generator has been...
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Cadbury’s fantastic mobile marketing campaign!

by | posted: October 31, 2007
I think every marketer has toyed with mobiles and how to use them in Integrated Marketing Communication. Being consistent and complete in this communication medium is a difficult task, so when I came across...
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Picsquare Introduces Personal Photo Site

by | posted: October 31, 2007
    Last week I wrote about FlauntR. The website can be used to edit the pictures online. The interface and pictures seemed good. It even automatically imported all my Flickr pictures. In all,...
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Social Networking Takes Over The World

by | posted: October 31, 2007
The world is running so is the technology. As work loads are increasing people are more tied up to their office chairs. People are left with very little time to keep in touch with friends and family and...
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WATShow – Episode 2

by | posted: October 30, 2007
Welcome! As promised we are back with the second show in the early part of the week! In this show we talk about 4 really interesting websites! 1) Genetree.com – Find your ancestors! 2) MailFreezr.com...
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Skype To Launch SkypePhone In UK!

by | posted: October 30, 2007
Skype, the premier Internet Messaging service founded in 2003, is about to launch its much awaited 3 Skypephone in the UK on the 2nd of November, 2007 in association with Britain’s mobile carrier...
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Cleartrip.Com Goes International!

by | posted: October 30, 2007
We had earlier mentioned in our blog that online travel bookings are booming in India. It is one of the hassle free ways to book your tickets instantly. Lately many of the offline players are switching...
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Google and Government sold on Seed Funding

by | posted: October 30, 2007
              Google has recently acquired 30% stake in the seed-stage fund Ventureast TeNet Fund II. The fund is run by the Tenet group of IIT-Madras and Ventureast...
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Zapak Launches Facebook Application!

by | posted: October 30, 2007
We have given enough reasons earlier as to why having a facebook application can be very beneficial to one’s brand. And we had also listed companies like zoho, slideshare, nautanki.tv and techtribe....
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Paymate Enters Sms Advertising Space

by | posted: October 30, 2007
Paymate one of indias leading mobile payment service is now launching a sms based advertising service which is some what similar to what others are already providing. Paymate has tied up with some online...
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CollegeMantra.com – A Search Engine on Colleges and College Courses!

by | posted: October 30, 2007
Collegemantra.com started by a Delhi-based start-up company Mantra Consulting has launched  an online college search portal that offers advanced college and course search options to high school and college...
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MLM – Now to a PC near you

by | posted: October 29, 2007
“… AMPEE, a revolutionary rewards program that harnesses the power of your personal network to provide Perpetual Matching Rewards…” goes a line on the website of AMPEE. OK. Good jargons....
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Attack of the Germosaurus! – Colgate goes viral for Oral Health month!

by | posted: October 29, 2007
Colgate is celebrating Oral Health Month this October and to get the message out to the youth it has chosen the new media and now popular viral marketing tactic. Colgate has launched a microsite on attackofthegermosaurus.com...
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