Rediff.com trying to be Amazon.com of India

Selling books online was one of the first success stories of the online world. Which made amazon.com what it is today. But buying of books online is something that has never really taken off...
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Comscore data of Unique Visitors

Comscore a leader in providing consumer insight behavior reports and research has recently provided some stats on Unique Visitors across different sectors. for the Job category           ...
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‘Marketers need to accept Online Social Media’ – Director, Marketing, General Motors India

Online Social media and its impact on the online and offline world is relatively new in India. The rise of soial media in India can be primarily attributed to social networking boom due to orkut and facebook...
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Lakme India Avialable On Small Screen

no i am not talking about your regular TV, lakme india will now be viewable online Live!! Users of Buzz 18 and Indiwo will be able to view lakme India fashion week on their small screens (computer screens)....
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Indiakahero – Online Reality Show

If in case you missed the offline bus to stardom, this could be your online chance to get popular. Whats the website about? Indiakahero is a website (platform) that allows users to show their skill and...
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‘Paying users per action’ Will it cause BUST 2.0??

Yes i know the title of this post sounds pessimistic but its an attempt to show more caution than pessimism towards what we can all see is a boooming digital space in India. In the late nineties and early...
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Bluetooth – The latest medium of Advertising

when was the last time you entered a mall and your cell phone told you the best disscounts available in the mall!!! Well now Advertisers have tapped this (bluetooth) technology to provide customers latest...
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Autsun – ‘Get Anything Under The Sun’

I couldn’t think of a more apt title for this new website. Autsun.com stands for "Anything Under the sun". Well at first glance it looks like any other Shopping portal, Infact it is a...
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WATBlog / WATConsult is Hiring! Join us or Help us hire!

Hello dear readers.. WATBlog is pleased to announce that we are growing! And we need your help in growing bigger. WATBlog and WATConsult (Our Web 2.0 strategy consulting firm) is on a hiring spree. So...
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Indian Youth – Most Wanted On The Internet

Well I am not saying that, Big players like Google, Yahoo, Rediff, Zapak, Tv18 seem be targeting the Indian youth all the time. Although India is one the fastest growing internet markets, all companies,...
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Google to put ads on gadgets and and finally launches mobile adsense.

Google at its core is an huge advertising company and in the last one year its had very powerfully leveraged its search advertising and now feed and video advertising options as well with its acquired...
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Komli introduces Display + Search Ads = Search RePlay

Komli the online ad network which has been in the news for various reasons ranging from their mixers to other announcement has come up with a unique offering Search RePlay, a solution that leverages the...
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ZipaZap.com – Tv, Radio Programming Guide

What is Zipazap.com and what does it do? It’s a online TV, and radio guide (put simply). Zipazap provides detailed and real-time information on TV channel listings such as timings, program and film...
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Rediff launches web messenger in mail!

Rediff India which had recently launched vernacular blogs and blogshowcase. Has now been the first "Indian" email service provider to launch web messenger service within email account. This feature...
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Comscore acknowledges the power of blogs!

Comscore the global internet information provider which usually has reports on internet users across the globe has finally accepted the power of blogs and has tied up with Federated Media in the US to...
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Ganpati drives online marketing?

Trust all marketers to leverage any opportunity they see to promote their products and services. So the ganpati festival is here and marketers are making a beeline with discounts and promotions around...
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