Ybrant Technologies Ltd, a digital marketing services provider, has filed its draft red herring prospectus with SEBI for entering the capital market with its IPO of 3,500,000 equity shares of Rs 10 each.

Ybrant is a California corporation based out of Palo Alto, CA with a global delivery center in Hyderabad, India with over 200 Employees and has about 15 different platforms catering to Internet and other marketing requirements.  

Ybrant  began as USAGreetings.com in September 1999 and very soon introduced the ‘Powered by USAGreetings’ engine — its first e-marketing product.

Of late they are aggressively acquiring companies in US and Europe to get hold of technology and enter into Europe and American markets. Ybrant last year entered into a $5-million venture with Hula Direct, another e-marketing company that aggregates publishers, acquired AdDynamix an online ad network agency for 10 $ million, MediosOne and VoloMP a Serbian email marketing solutions provider. Ybrant gets 99% of its business from US.

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