Online Social media and its impact on the online and offline world is relatively new in India. The rise of soial media in India can be primarily attributed to social networking boom due to orkut and facebook and blogging boom as well.

But now it seems traditional companies in businesses are looking at online social media as a potent marketing opportunity.  In this article Anisha Motwani, Director, Marketing, General Motors India emphasizes the fact that online social media has converted the the consumer of media into a creator and distributor of media.

Here is a point by point summary of what she is trying to get across in her article.

1. Mass media has given way to micro media i.e. Tv to Web.
2. Internet has created “free for all” “on demand” media which has the reach to create a massive impact for a brand provided its done properly.
3. One to one informal conversations by brand to consumer now possible online through blogs and communities.
4. She questions whether regular banner advertising is he right way to leverage the internet.
5. Advertising is one way communication while internet has the poential for a two way engaging conversation that gives deeper insights on consumer brand preference. For eg: A facebook applications is a much better way to market than a banner ad on facebook.
6. The power of media equation is changing and marketers need to accept this reality sooner rather than later.

Anisha Motwani has over 19 years of marketing and advertising experience and her profile can be found here. This article is probably one of the best articles i have read from a marketer explaining the need and importance of social media and its not surprising that GM (general motors) which has one of the most popular brand blogs internationally is also looking at leveraging social media in India. For all those who are also as convinced as GM and are looking at building a web 2.0 strategy for their company can check out this article on Web 2.0 strategy for companies.

Bookmark this post to:

Related Posts

• Indyarocks Goes Mobile!
• HSBC shifts focus from YourPointofView to YourSolutions!
• Web 2.0 effects of the World Cup Twenty20!
• Comscore acknowledges the power of blogs!
• Is Web 2.0 Secure? - Websense answers..