Buongiorno India which is a part of Buongiorno Ltd  a european media company in the market of design, production, aggregation and distribution of multimedia content, mainly entertainment services via mobile and email is seriously looking at the digital marketing space in India.

Milind Pathak, Co-CEO and Country Manager, Buongiorno India, said, “We are into two lines of activities that include mobile VAS and digital marketing. With the gamut of services that we offer, we can support or work with brands in both the mobile and web space with ease.”

As far as the web marketing space is concerned its an ever crowding space with larger media agencies also opening digital arms. But as far as mobile marketing space is concerned there is surely scope both for innovation and reach as there are many untapped opportunities in the mobile space. Exploiting one such opportunity Buongiorno have joined hands with BPL Mobile to launch an icon-based WAP site for the subscribers of BPL Mobile. The WAP site is build in a way in which it has content adaptation i.e. it provides content based on the handset capability. So if you handset is capable of viewing streaming video the WAP site would stream mobile TV.

Such innovations in the mobile space is something that could be the focus of Buongiorno India so that it can differentiate itself from other digital marketing solutions providers.

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