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Indian Youth - Most Wanted On The Internet
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Well I am not saying that, Big players like Google, Yahoo, Rediff, Zapak, Tv18 seem be targeting the Indian youth all the time.
Although India is one the fastest growing internet markets, all companies, Indian as well as global seem to be targeting the youth.
Lets have a look at what all companies have being doing to lure the Indian youth –
Google – launched “product prodigy” a contest for computer science students (local colleges) to build products that can be deployed for Internet users globally with a cash price of Rs20lakh and an opportunity to visit Google Headquarters. Google has also in the past held contests in order to get probable employees. (Click here to read more)
Yahoo- the very famous President of India trick, making Mr Abdul Kalam and other popular Youth idols to ask questions on Yahoo Q&A. (Click here to read more)
Rediff – Rediff launched iShare, a social platform for the Indian Youth/teenagers where they can create and display their content online. Infact they have even started a Channel “Anecho” which is dedicated to Indian non Commercial music (again targeting the youth). (Click here to read more)
Zapak – They Hold offline contests in colleges promoting Zapak. They were also offering 2000 free passes for malhar (popular college festival) (Click here to read more)
TV18 MD Raghav Behl’s Funded Tangerine Digital launched youth/college portal Campus18.com. (Click here to read more)
Future Bazaar & C2W – Assuming that large portion of C2W traffic are below the age of 25. Future Bazaar launched a Shopaholic contest on C2W. (Click here to read more)
Social Networks –
Minglebox has made virals like collegitis and most of their mails to users has subjects like "Join your classmates at So and so college on Minglebox". Their latest attempt has been "Teachers day blogs" where they are asking their users to blog about their fond memories about teachers. (Click here to read more)
Bharatstudent.com has launched Campus Awards 2007 as a platform for grading the best schools and colleges across India. (Click here to read more)
Reasons for Targeting the Youth –
Highest Indian Internet online Population.
Highest Indian Population.
Most Active on the Net.
They prefer Internet as compared to TV.
Easy to influence - Not loyal to any one product (price and coolness matters)
Word spreads virally.
Future Spenders.
and last but not the least – Orkut Won the Youth Icon of the year.
So if you fall in the 17-25 age category.. watch out… google could just be looking out for YOU!
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Innovation will drive and excite the youth to use a service
http://www.pluggd.in/2007/09/indyarocks-launches-social-money
Thanks for the link. i guess i missed it.