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Rediff Iland goes regional and Blogshowcase opens to public
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Rediff Iland the blogging platform by rediff has gone regional with languages like Hindi, Marathi, Tamil, Telgu, Malayalam, Kannada, Bengali, and Gujarati. According to Manish Agarwal, VP (Marketing) of Rediff.com, "Indians reading blogs frequently are increasing at a fast pace and removal of language barrier will further hasten the growth of blogging in the country."
Blogger also had earlier introduced transliteration services in hindi for blogger. So this move by Rediff is also in the same vien though it is also including many other languages. Whats also interesting is along with Rediff Iland Rediff has opened doors for Blogshowcase a showcase of indian blogs.
So on one end Rediff is giving vernacular capabilities to its own blogging platform and on the other end its also trying to attract blogger outside the rediff platform i.e. bloggers on blogspot, wordpress etc to join blogshowcase and get trafiic to their blogs. Seems like the large portal has finally acknowledged the power of user generated content and media and is taking steps like iland, blogshowcase and offlate ishare to leverage this power.
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Agreed. Though, I do not know if blogshowcase is any different from digg clone sites. Maybe sites like blogadda might do better. I like the idea of blogging in various languages though.