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Online and Mobile Local Search spreading its wings - Onyomo, Burrp, Sulekha and Mkhoj in the race..
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Local search has been a category which has seen tremendous traction and growth in terms of startups venturing into this space in the last one year. So its no surprise that even google launched its own local search service recently.
Lets see who all are doing what on the mobile and online local search space.
Onyomo launches movie search
Off late more and more addition of features are happening in this space. Onyomo is one such company that has added a new movie search capability. Using movie availability search one can check the availability of tickets across cinema halls in the city and can also check the rating of a movie and read movie reviews and find out more about the cast of a film.
Onyomo is offering the movie search facility both on the web as well as on its mobile site www.Owap.in.
Burrp Launches in Pune
Burrp is another social lifestyle local search engine and reviews website that has launched is service for the 7th city in India Pune. They had earlier launched in Mumbai, Bangalore, Chennai, Kolkata, Hyderabad and Delhi. Burrp is looking to add local flavour in each city they launch in like for pune they have also allowed users to locate, review and recommend Pune’s famous home-run Irani bakeries, snack shops and college canteens along with the normal restaurants and hangouts.
RCom ties up with Sulekha and Mkhoj to provide mobile local search
Reliance is tied up with Sulekha to provide city search availability on reliance phones. Sulekha which is a classifieds website and a portal is going to power local content for reliance across seven cities (Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Bangalore and Hyderabad.) Reliance has tied up with Mkhoj to initially launch the service for Mumbai on Reliace Mobile World.
Conclusion : It looks like a mobile component to online local search is inevitable though ease of use of search services on mobile might be a stumbling block but all in all local search is on the rise as far as action from various players is concerned one has to wait and watch how widespread the use of local search among online and mobile users can get.
(Via: AgencyFaqs)
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Reliance will perform even well if they integrate their search in their R-World Mobile , they have huge potential to win here in this case if they integrate all their services in to their mobile handsets.
Is it true that burrp is partnering with Google on local search? I also heard that they are talks to acquire burrp…can anyone confirm this?
With respect to your first question, just perform any local search on google and you will see some results from burrp too. So it seems that Google has partnered with Burrp for local content.
i don’t think Guruji/google can do, whatever onyomo doing, Onyomo has done a very good job, like Movie’s ticket availability, flight fare on ur Mobile as well as huge list of restaurants, atms…etc etc. I searched for some restaurant at Google, 1st i didn’t get that restaurant, after that i searched for another 1, finally i got, with some 2-3 yrs.old phone No.
& when i checked the Same Restaurant at onyomo, i got the complete details of that restaurant, including the updated phone no & review.Its Amazing.after that i only use onyomo.
great job Guys.