Comments on: A 15-minute Bollywood movie now on your phone! Courtesy Shemaroo http://www.watblog.com/2007/09/11/15-minute-bollywood-movie-now-your-phone-courtesy/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ravneet http://www.watblog.com/2007/09/11/15-minute-bollywood-movie-now-your-phone-courtesy/comment-page-1/#comment-1612 Ravneet Fri, 02 Nov 2007 12:17:19 +0000 #comment-1612 This strategy is very good for companies not not for customers, whom they target, we are not fools to download a film at such a high cost, if v can get its original CD or DVDs at much cheaper price. Its high time for those who make these types of marketing strategies to wake up... This strategy is very good for companies not not for customers, whom they target, we are not fools to download a film at such a high cost, if v can get its original CD or DVDs at much cheaper price.
Its high time for those who make these types of marketing strategies to wake up…

]]> By: Konfuzion http://www.watblog.com/2007/09/11/15-minute-bollywood-movie-now-your-phone-courtesy/comment-page-1/#comment-1210 Konfuzion Wed, 12 Sep 2007 02:21:54 +0000 #comment-1210 Dont ever think about pricing while talking about so called Value Added Services. I believe its high time these mobile operators wake up and take a re look at their pricing strategy (evil)of VAS . While a local call/sms now is almost free a call/sms to these shortcodes comes at 6rs/3rs. arent these people robbing the end user in the name of the great marketing strategy of Skimming the market. (i) Dont ever think about pricing while talking about so called Value Added Services.
I believe its high time these mobile operators wake up and take a re look at their pricing strategy (evil)of VAS .
While a local call/sms now is almost free a call/sms to these shortcodes comes at 6rs/3rs.
arent these people robbing the end user in the name of the great marketing strategy of Skimming the market.

(i)

]]> By: Sameer http://www.watblog.com/2007/09/11/15-minute-bollywood-movie-now-your-phone-courtesy/comment-page-1/#comment-1209 Sameer Tue, 11 Sep 2007 20:23:38 +0000 #comment-1209 Very interesting. Yes - the pricing is inaccurate. It would probably be better if content owners would give away content free but earn from Ad revenue. The problem with this is the fact that its obsolete. Traditional advertising in movies is no longer making sense. Hence the subtle ads by pepsi and Coke and of course more recently Nike and Addidas. For a content owner to justify his investment in content, the price needs to be balanced with usage. Firstly, we are still far from 'movies on the mobile' fad. India, as usual will take time to catch up. One or two cities dont matter. Secondly, being the first mover in this area demands you grow with your learning and not learn with your growing. Look at RIL - they launched their handsets at rock bottom prices and rose to the 2nd largest operator in 10 months ! A better thing for Shermaroo would have been to allocate a direct investment on this and give away free movies to an operator. Once the cocaine hits home, it'll be time to rake in the moolah. Very interesting. Yes – the pricing is inaccurate. It would probably be better if content owners would give away content free but earn from Ad revenue.

The problem with this is the fact that its obsolete. Traditional advertising in movies is no longer making sense. Hence the subtle ads by pepsi and Coke and of course more recently Nike and Addidas.

For a content owner to justify his investment in content, the price needs to be balanced with usage. Firstly, we are still far from 'movies on the mobile' fad. India, as usual will take time to catch up. One or two cities dont matter.

Secondly, being the first mover in this area demands you grow with your learning and not learn with your growing. Look at RIL – they launched their handsets at rock bottom prices and rose to the 2nd largest operator in 10 months !

A better thing for Shermaroo would have been to allocate a direct investment on this and give away free movies to an operator. Once the cocaine hits home, it'll be time to rake in the moolah.

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