Orkut is probably the talk of the nation in India today with TV shows, murders, sex scandals and politics all talking about orkut. But if the whole of india is talking about orkut, Orkut quietly is embracing more and more features to further penetrate the Indian Market by going regional.

As per the Orkut Blog:

Orkut is now available in 5 new languages: Hindi, Bengali, Marathi, Tamil, and Telugu. Inorder to use this feature one needs to..

1. Click the settings button under your profile photo (or click the blue settings link at the top of any page).
2. On the general tab, choose your preferred display language from the drop-down menu at the top of the page.
3. Click save changes.

Why would orkut Introduce this feature?

And it couldn’t have come at a better time. Orkut is a smart cookie and is starting to realise that the demographic of its new users is changing. The newer users to orkut is from smaller towns and cities as the urban users are moving to facebook. Their choice of languages is also targetted at educated regional audience like south india, maharashtra and bengal. Though a transliteration of scraps on orkut would have been more useful as suggested by Nikhil. But i guess orkut has always been climbing up the featutritis curve gradually. And with so much of offline media publicising it to far wide corners of india having a regional language option is surely a smart move.

Did orkut just cross 10 million Indian Profiles? 

Well yes as per our latest calculation orkut should have crossed 10 million indian registered users for sure. This is how we calculated it..

 15.93% of 69,378,730 (August 27, 2007) = 11,052,032!!

Now many skeptics may say that these numbers are due to innumerable fake profiles its still such a huge number that none of the so called indian social networks can even dream of reaching in the near future. As this article states indian social networks have a tough life ahead with competition from both orkut and facebook taking the indian user away from them.

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