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Salman Khan gets Bail but gets Jailed in a Game!
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Recently Bollywood superstar salman khan was arrested in the black buck shooting case. He stayed 6 days in prison and got free yesterday evening. But it seems like the salman jail and black buck fiasco has caught the imagination of the online world. So much so that a game has been dedicated to the entire black buck shooting saga!
According to this article Games2win has announced the release of ’Bollywood Buckwaas’ – a first person shooting game that allows wannabe amateur hunters to take their shot at a shooting game inside a jungle but to avoid shooting the soon becoming extinct Black Bucks at any cost.
Check out the game below and play it for yourself.
I think this strategy by Games2win to launch current affairs based games is a good on e to create buzz. But beyond that i feel they need to build better usability and stickiness into most of their games if they want to sustain and grow in the online gaming segment. As zapak and others have a much bigger marketing budget hence games2win would have to think innovatively both to attract new users and retain current ones.
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