WAYN.com travels to India.. Hires Percept Knorigin as agency

By Rajiv Dingra • August 30, 2007

I am not sure how many of you have heard of WAYN.com where WAYN stands for "Where are you now?". I have been a member of WAYN since late 2005 and i have been very impressed by the community they have built around places that people travel to. Lets dig deep with a few questions and lets answer them..

So What is WAYN.com?

Like the name the site also functions in letting you know who is coming to your city. So basically users update their travel plans as to from which to which date they would be travelling to which city of the world. WAYN is an UK-based travel social networking site which has nine million members worldwide many of them travel enthusiasts.

Who founded it? Does it make money?

Co-founded by Jerome Touze, Peter Ward and Mike Lines, WAYN has managed to generate a profit with its membership burgeoning to a few millions from 45,000 in March 2005.

Why is it coming to India? Whats the deal with Percept Knorigin?

WAYN claims to have 8 per cent of its total traffic already coming from India and it aims to gain more ground in the Indian social media market. Also the fact that the travel market is booming in India it coudn’t be a better time for them to enter. WAYN.com has appointed Percept Knorigin as its official creative agency in India. According to this statement Percept plans to use primarily online media to build brand presence and recall for WAYN in India.

What does this mean for travel portals in India?

Well i might play the devil’s advocate and say that none of the travel portals have been able to build a successful travel community though there have been efforts when it comes to oktatabyebye by makemytrip and raahi by yatra. But none of them have become a rage in any way but having used WAYN and having seen what it can do i wont be surprised if it becomes a hit in India. The point of contention will be is whether the travel ticketing portals tieup with WAYN or would WAYN bring an international player for the transcation part incase it decides to monetize its indian traffic. Its difficult to say what will happen right now by lets wait and watch very closely.

(Via Mint & AgencyFaqs)

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Categories: Web
Tags: percept knorigin, travel community, travel social network, wayn india, wayn.com

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

2 Responses to “ WAYN.com travels to India.. Hires Percept Knorigin as agency ”

Amin Kerran Sep 1st, 2007 at 2:23 am

I have to admit that WAYN has improved a lot since I last been on it 2 years ago – I checked the site recently and it just looks completely different. They have firmed up their offerings it seems. It really is a brilliant site. good luck to them
Rakhan Omar Sep 2nd, 2007 at 7:52 am

Brilliant site – WAYN is superb – been on it for 3 months now and highly addictive :0! :0!