Keen on Social Media Marketing? Or have no clue what’s it all about? Want to know how to reach out to people on Social Networks?

Here’s a report on social networking, commissioned by Fox Interactive Media, titled,
"Never Ending Friending: A journey into social networking."

The main sections of the report are:

- The Evolving World of Social Networking;

- The Momentum Effect: Creating Brand Value in the Social Networking Space;

- Implications for Brands and Agencies.

Excerpt:

"Depending on your vantage point, social networking represents:

- A fad, especially among the young and tech-obsessed.
- An unprecedented tool for keeping in touch with friends and family.
- A disruptive, unscripted environment.
- An unparalleled opportunity for brands and consumers to make real connections.
- Some combination of all of the above…and then some…"

"The secret to activating the momentum effect appears to revolve around giving consumers the opportunity to share their own stories using the brand as a symbol and reference point. …

Secret 1: Your brand is a persona. The name of the game in SN value creation for both consumer and brand is simply recognizing the symbiotic relationship between marketer and consumer…downloads, tools and viral elements all must embody the brand persona. …"

A must read for everyone looking at Social Media Marketing.

Via: Social Media

Related Links:

5 Rules of Reverse Blog Marketing (RBM)

Can Search Offer You A Promising Career? (Social Media Optimization)

Social Media Marketing Consultancy - WATConsult

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