Social Media behaviour of Online Tweens and Teens

By Ekalavya B • August 29, 2007

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How many Indian Web 2.0 companies are you aware of? Quite a handful of them? Well how many of them are solely based in India and cater to an international audience? Not many? Hardly any?

Well here’s a report all you people looking at seeking information about Social Media consumption and online behaviour of tweens and teens (Age 9-17) in the United States can definitely use.

Report for the National School Boards Association: Creating and Connecting//Research and Guidelines on Online Social - and Educational - Networking.

Graphic below by Grunwald & Associates:

Excerpt:

"Sharing music. Nearly a third (32 percent) of online students say they download music or audio that other users uploaded at least once a week, or upload thirdparty music or audio themselves (29 percent). More than one in 10 (12 percent) say they upload music or podcasts of their own creation at least weekly.

Sharing videos. Nearly a third (30 percent) of online students say they download and view videos uploaded by other users at least once a week. Almost one in 10 (9 percent) say they upload videos of their own creation at least weekly. Overall, more than one in five online students (22 percent) say they have uploaded videos they created at some point.

Sharing photos. Nearly one in four (24 percent) of online students say they post photos or artwork created by others at least once a week.More than one in five (22 percent) say they post photos or artwork of their own creation at least that often.

Blogging. More than one in six (17 percent) of online students say they add to blogs they’ve created at least weekly; 30 percent of students have their own blogs. In 2002, blogs were a negligible blip on the online scene for students.

Creating content. In 2002, only about one in seven students (13 percent) said they were involved in online art and story-sharing, either creating it or looking at others’ work. Today, many more students report participating in just one creative process - authoring - every week - and the range of their content creation activities is much broader. …"

Via: Social Media

Related Post: Tween’s gaining importance