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Zapakmail partners Malhar - 2000 free passes on offer!
(3 votes, average: 3.67 out of 5)
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We had written about zapak tie up with maxim and how zapak was turning into a portal with everything from games, email and video content being available on the site. Now it seems there is clear intent from zapak to get the youth hooked on to its mail services by partnering with Indias largest college festival Malhar. Zapak is offering 2000 free passes to Malhar. All users have to do is simply log on to malhar.zapak.com, register themselves and an e-pass will be emailed to their ZapakMail id. Zapak seems to be running a few contests as well along with offering malhar passes.
One is ‘Zapak Hot Shots at Malhar’ contest which requires the user to log on to malhar.zapak.com and answer a simple question and the other two are on Zapak.tv. ‘Shut up and Shoot’ contest where users can upload a 3-min silent movie and ‘Project Press Play’, another Zapak.TV contest, users can upload their videos, irrespective of their time duration. The winners get VIP passes to Malhar, a pick-up from their residence to St Xavier’s college in a limousine and a complete makeover and an Apple I-Pod as well.
Malhar as most might know is a college festival hosted by Xaviers College in Mumbai and attracts thousands of students and sponsors as well. This year besides zapak the festival main sponsor is Bindaas Tv the youth channel to be launched across tv, web and mobile platforms by UTV. More on Bindaas here. Whats surprising to see that minglebox isnt a part of sponsors! I mean their target audience and malhar audience fits perfectly. I guess they are happy producing virals like collegitis and believe that might have a major impact.
Coming back to zapak’s startegy i fail to understand companies approach in India as most of the players be it zapak, ibibo, minglebox seem to be going the media way. I feel for any internet startup it required to be a technology company that creates great products. Advertising can only help in the shortterm. No matter how deep zapak’s pockets might be one day ROI would be questioned and that day it might find that it has huge amount of registered users but only a small % of them are active.
(Via - IndianTelevision)
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while its a good move, i agree with you that in most cases, the focus seems to be on advertising and very little on any product innovation. to get a larger share of precious user time, which is what eventually all these sites need, the latter is essential.
apu
http://apusworld.wordpress.com
I am quite surprised at your attitude towards marketing cuming from a blog which is quite popular it reflects a trend among tech ppl to heavily focus on technology and forgetting the customers.Why don't ppl realize that innovation by itself without marketing is of no use as many companies thruout the wrld have find out
I completely agree with your statement "innovation by itself without marketing is of no use" .. In the same manner .. "Just marketing by itself without any innovation is of no use as well" 8o| I Hope you got my point. :))