http://www.watblog.com/2007/08/07/big-ad-campaign-begins-bigadda/ The Refreshing Blog on Web, Advertising and Technology in India! Wed, 08 Feb 2012 06:34:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.watblog.com/2007/08/07/big-ad-campaign-begins-bigadda/comment-page-1/#comment-1072 Rajeev Tue, 07 Aug 2007 19:28:34 +0000 #comment-1072 Hmmm. Another one. I think there are tremendous lessons to be learnt from the rise of orkut and facebook. Fabulous products that engage, interact, are easy to play with - I think these are the tenets of web 2.0. Attempting inorganic growth through advertising and other mass-media vehicles is rather paradoxical considering the niche nature of these products. I think advertising will attract the wrong kind of audiences - people who will visit, look around and then never come back. This sort of user burn can never be healed. Simply because there is no transactional obligation on part of the user. Coming to bigadda's TV ad (haven't seen any other creative), it's just the sort of over-produced work plaguing Indian advertising. What exactly is the ad telling the viewer that he doesn't know already? Sacrificing content, the ad adopts a CG-heavy method of presenting supers - almost like the creators knew there would be nothing else to hook a viewer. Expensive ads come and go. Only insightful products and true promises stay. Hmmm. Another one. I think there are tremendous lessons to be learnt from the rise of orkut and facebook. Fabulous products that engage, interact, are easy to play with – I think these are the tenets of web 2.0. Attempting inorganic growth through advertising and other mass-media vehicles is rather paradoxical considering the niche nature of these products. I think advertising will attract the wrong kind of audiences – people who will visit, look around and then never come back. This sort of user burn can never be healed. Simply because there is no transactional obligation on part of the user. Coming to bigadda's TV ad (haven't seen any other creative), it's just the sort of over-produced work plaguing Indian advertising. What exactly is the ad telling the viewer that he doesn't know already? Sacrificing content, the ad adopts a CG-heavy method of presenting supers – almost like the creators knew there would be nothing else to hook a viewer. Expensive ads come and go. Only insightful products and true promises stay.

]]> http://www.watblog.com/2007/08/07/big-ad-campaign-begins-bigadda/comment-page-1/#comment-1071 prasath Tue, 07 Aug 2007 00:48:33 +0000 #comment-1071 another failure attempt from reliance The layout is good though another failure attempt from reliance
The layout is good though

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