The Big Ad Campaign Begins – BigAdda
Reliance Entertainment backed BigAdda has finally started spending its Big Advertising budget!
Outdoor hoardings have been spotted in Mumbai and the TVC has been rolled out too…
The message of the TV Commercial is as clichéd as it can possibly get:
Everything goes and everyone will leave you except for friends – who stay…
But the execution has been pretty good!
Any one know the guys behind this? I did drop Nikhil Soman of Reliance Entertainment a mail and hope to hear from him soon.
There were some talks about either Ogilvy or Orchard?
Update: The creative agency behind the campaign is Ideasatwork
Well have a look at the ad below:
How much does TV advertising help? Well we covered the TV advertising of DesiMartini and what it got for them. Nothing much has changed at DesiMartini since…
Their site still shows the TVC on the front page and the logo displayed in the Ad hasn’t been incorporated either.
How much will it help BigAdda?
This will get them numbers enough to make the marketing guys smile – but it’s the long term user engagement effort which they have to really concentrate on.
The Alexa Graph will be on its way up. Their current rank in India seems to be 763. Would expect them to be in the top 200 in 2-3 months.
More figures?
Well this is mere guesswork, but I would estimate active users to be around the 8,000-10,000 mark and total page views per month might be around the 3-5 Lakh mark. They might claim more users – primarily because the Online Advertising campaign has been going on for quite some time now. 90+% of the users still have just 1 friend on their list – BOSS (Who gets automatically added to you friends list after registration).
We’ll hopefully be able to get some more information soon. Though for figures and statistics we might have to rely on our other readers…
But the bottom line is that the Social Networking sites are finally going to go out and get new users. MingleBox are gearing up for some marketing spending of their own and with Facebook growing in popularity…let’s wait and watch…
Exciting times ahead.
UPDATE:
Rajesh Sawhney, President, Reliance Entertainment claimed that they already have a database of about one lakh registered profiles. Sawhney also said that their first task would be to make BigAdda a 10-million strong community.
Related Posts:
Minglebox goes Viral with Collegitis – Is it spreading?
Orkut vs Indian Social Networks: 7 Killing Comparisons and the future
User Engagement in Indian Social Networking Sites
User Behaviour on Social Networking Sites
Influence of TV Advertising – DesiMartini.com
Ants to help you with your SEARCH – Chintee.com. But will it work?
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another failure attempt from reliance
The layout is good though
Hmmm. Another one. I think there are tremendous lessons to be learnt from the rise of orkut and facebook. Fabulous products that engage, interact, are easy to play with – I think these are the tenets of web 2.0. Attempting inorganic growth through advertising and other mass-media vehicles is rather paradoxical considering the niche nature of these products. I think advertising will attract the wrong kind of audiences – people who will visit, look around and then never come back. This sort of user burn can never be healed. Simply because there is no transactional obligation on part of the user. Coming to bigadda's TV ad (haven't seen any other creative), it's just the sort of over-produced work plaguing Indian advertising. What exactly is the ad telling the viewer that he doesn't know already? Sacrificing content, the ad adopts a CG-heavy method of presenting supers – almost like the creators knew there would be nothing else to hook a viewer. Expensive ads come and go. Only insightful products and true promises stay.