At the annual Media Review organised by the Advertising Club of Bombay, Subhash Chandra, chairman, Zee Entertainment Enterprises had lots to share about his vision about the future of television…
Subhash Chandra touts DTH, mobile TV and IPTV as services that create emotions by offering consumers clearer, better picture quality, and content the way they want to consume it. “Media houses are now investing more in technology, and different ways of creating content,”
“Now, everyone is seeing an opportunity in the digital wave, and companies are scurrying to form partnerships in this space and otherwise,” he added.
Content co-creation was something Mr Chandra was rather keen on (UGC in Web 2.0 lingo). He felt – content creation isn’t any ones monopoly anymore and that co-creation is the way to go.
An illustration he gave:
The dotcom bust led to the death of the first phase of the Internet, and Web 2.0 was born (offering content co-creation opportunities). “Similarly, digitisation of the distribution system – DTH, CAS or IPTV – has made us witness the birth of TV 2.0.”SMS voting on talent hunt shows, the launch of IPTV on BSNL, and playing games live on television are all proof of the emergence of TV 2.0. At present, he said, only 20 per cent of television companies are making profits; with digitisation, that figure will rise to 40 per cent.
Via – AgencyFaqs
I believe TV 2.0 and co-creation of content in its truest sense would be – Users streaming videos. Live. Be it news related content or general clips, movie reviews, funny incidents etc. Content creators would be allowed to Tag and Categorise their videos and Viewers would be allowed to choose what they want to see.
The true evolution of citizen journalism.
An example could be the recent Minneapolis Bridge collapse or perhaps the Building collapse in Borivali (Mumbai). Imagine – Anyone who is around and has a camera can directly stream live content, which can be quickly moderated if required by a ‘channel’ and fed to the TV audience.
Isn’t all this already happening on the internet? YouTube?
Well in a country where internet penetration is a pathetic 3%, TV 2.0 would be an amalgamation of various 2nd generation Web properties with something as affordable and as common as a TV Set which would truly mean TV 2.0…rather than viewers sending SMS’s on whom they want to vote out on reality television – which too never happens LIVE and only the mobile operators end up profiting in crores.
The infrastructure is not completely in place but with 3G coming soon and broadband access becoming popular…the real TV 2.0 might come true in the coming decade.
Great. These trends are definitely beneficial in places like India, but in other places with higher internet penetration, I believe the limited seperation of tv and internet is still fancied.
The part about the broadband – why won’t our friend Subhash Chandra supply Verizon FiOS customers with ZEE TV in America? Wouldn’t this help his dream of TV 2.0 be a little closer to fruition?