Global Social Networking Statistics - MySpace, Facebook, Orkut etc

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comScore have released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year.

Social networking behemoth MySpace attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago.

Facebook experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors.

Social Networking is catching up globally as a mandatory online activity rather than simply a fad. Checking out blog feeds, scraps, online communities etc have become as common as checking your email.

Average Daily Visitors (000’s):
MySpace – 28,786
Facebook – 14,917
Orkut – 9,628

The study also included figures of popularity of Social Networks in different parts of the world.
I’ve conjured up some graphs to give you a better idea:

Orkut:

48% - Latin America (Primarily Brazil)
43% - Asia Pacific (Primarily India)
5% - Europe
3% - North America
1% - Middle East and Africa

MySpace:

62% - North America
25% - Europe
8% - Asia Pacific
4% - Latin America
1% - Middle East and Africa

Facebook:

68% - North America
17% - Europe
7% - Asia Pacific
6% - Middle East and Africa
2% - Latin America

Bebo commands a 62.5% European audience while Friendster commands nearly 89% of its users from the Asia-Pacific region.

Orkut continues to dominate the Indian scene – I wonder how long before Google acquires a social networking site or launches SocialStream. Orkut is definitely not working in the United States and Europe – Social Media markets which Google would definitely look at tapping.

Related Posts:

Orkut vs Indian Social Networks: 7 Killing Comparisons and the future

Google backed SocialStream - Possibly Orkut v2.0

The comScore India Internet Usage report

 


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About the Author

Ekalavya Bhattacharya

Ekalavya Bhattacharya is the Portal Head at Contests2win.com. The views in this post are his and not of the company he works at. Follow him on twitter @ekalavyab

9 Responses to “ Global Social Networking Statistics - MySpace, Facebook, Orkut etc ”

  1. Why the hell you guys talk about social networking all the time ? Who wants to know their global statistics ? This is your atleast third post about orkut and myspace statistics.

    Come up with something useful. General people like me doesn't care about what the stats are.

  2. If only we could cater to the general junta and provide personal feeds to all our readers.

    We are looking at providing RSS feeds for specific tags….lets see if we can manage that soon.

    And why do we keep talking about Social Networking? Cos' it is the most widely used Web 2.0 element in India.

    Plus most of the articles are as India centric as possible.

  3. Yes, Social networking site have huge potential in increasing online sales and marketing.

  4. actually i care, i was doing a debate and needed statistics so this was really helpful

    thanks

  5. Well, I would say general people do care!
    It is general people who are surfing these websites.. and besides it’s a big plus for the marketing companies to understand these trends :)

  6. From an entrepreneurial developers perspective, this is all very important to help us develop partnerships presenting sound justification to business partners needing confidence to mitigate the fear of risk. I would love a blog devoted to nothing but the future business magic of holistic global social systems. And it must be a global perspective. Then I could focus on my dev while an ATOM feed to my partners keeps them feeling happy to be investing in me.

  7. I work in marketing where these stats are extreamly useful.

    Thanks.

    I would love to see these stats updated peridically, as statistics regarding technology are very quick to change.

  8. Hi Ekalavya,

    Great stats. I believe there’s a lot of people out there who are very interested and keen on these numbers, because it provides us with a better perspective on the potential business opportunities, and how we should mould these businesses accordingly.

    Just curious if you have any updates since your last post 1 year ago?

    Thanks!

  9. Hey, if you can do me a favor and get statistics about bullying on social networking sites….
    what is the percentage???? 37.5% ..that is what i have been seeing ..

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