You are browsing the archives of 2007 August.

The Bank Of India website (www.bankofindia.com) came under serious attack last night. The site was hijacked and was being used to distribute Malware (Harmful software).
It would be advised not to go visit the site yet. Bank of India is yet to issue any official advisory regarding the exploit.
HTML Source of the Bank of India site: [...]

Media selling and media buying be it print, tv, outdoor or online media has always been the crux of the revenue model across all media’s. Leaving aside subscription based models advertising is still the most profitable model that makes most of these media earn their bread, butter and sometimes jam.
So inorder to make sure that media [...]

I am not sure how many of you have heard of WAYN.com where WAYN stands for "Where are you now?". I have been a member of WAYN since late 2005 and i have been very impressed by the community they have built around places that people travel to. Lets dig deep with a few questions [...]

Forrester Research did a research on social computing where it found the following results:
47 per cent marketers in the US plans to use RSS feeds. (Even WATBlog has more RSS Readers than email subscribers)
51 per cent plans to use blogs.
79 per cent plans to use search marketing.
The research also emphasized that social [...]

Just read this article and it made me have a relook at my own office. I guess my office is cool because we do a lot more R&D which means random surfing, playing games and trying out new applications! What else did you expect from Web 2.0 Strategy Consultants in their 20’s ;)!
But every office [...]

UPDATED: An Interview with Kamal Gianchandani, COO, on the DVD Rental business and its prospects can be read here.
We had written about BigFlicks before as well. Now the Reliance movie entertainment portal has launched but not as a DVD rental portal as thought earlier but as a movie download and streaming service.
So lets [...]

How many Indian Web 2.0 companies are you aware of? Quite a handful of them? Well how many of them are solely based in India and cater to an international audience? Not many? Hardly any?
Well here’s a report all you people looking at seeking information about Social Media consumption and online behaviour of tweens and [...]

Globus, the Rajan Raheja group’s fashion apparel retail chain, is planning to open 130 stores across 70 cities in the next five years, reports Business Standard. That should be an investment of around Rs 800 crore.
Well the group is also planning to launch an e-commerce portal around October for brand promotion and eventual sales. [...]

Keen on Social Media Marketing? Or have no clue what’s it all about? Want to know how to reach out to people on Social Networks?
Here’s a report on social networking, commissioned by Fox Interactive Media, titled,"Never Ending Friending: A journey into social networking."
The main sections of the report are:
- The Evolving World of Social Networking;
- [...]

Yes! This is the 1000th blog post on WATBlog! Its taken us a little over a year to achieve this feat! It wouldn’t have been possible without YOU and YOUR SUPPORT!
FOR ALL THOSE WHO WANT TO GO THROUGH THE LAST 1000 POSTS CAN CLICK HERE TO SEE THEM ALL AT ONCE! (It may take some [...]

As if responding to Robert Scoble’s post about how and ‘Why Mahalo, TechMeme, and Facebook are going to kick Google’s butt in four years’, Google has launched a Facebook application.
Well the app currently seems to be down and you’ll receive this message:
"Errors while loading page from application.There are still a few kinks Facebook and the [...]

It is well known now that India is a much more mobile savvy country with more than 185 million mobile subscribers growing at almost 6-7 million a month while its internet population is pegged at a debatable 38.5 million by IAMAI.
Similar trends are seen in other countries as well. So its not surprising that startup [...]

Classifieds as a space has always been the star of the internet businesses as most classified businesses be it jobs, matrimonial, real estate or cars have got funded in India. So its no surprise that now classified providers are getting into content tieups with portals.
One such tieup has happened between Sulekha.com and Sify.com who have [...]

On August 7th we blogged about BigAdda’s TV Ad campaign and how this was going to impact their Alexa rank and graph…
“The Alexa Graph will be on its way up. Their current rank in India seems to be 763. Would expect them to be in the top 200…”
Well that’s exactly what has happened:
August 5:
August [...]

Alok Mittal, MD, Canaan Partners, a venture capital firm, says: “When you put that in context, Indian social networking websites are in their infancy. The break-even point is longer, but once they attain a critical mass of 40 million users, then VC firms will start investing in them.”
Current Indian online population:
comScore put the current [...]