7UP – Create your Comic campaign! ‘Bakwaas’ Hai!

by | posted: July 18, 2007
Not sure if you got the pun! But no…I’m not really a Sprite fan either. When I heard about the new 7UP online campaign of getting to Create your own comic – I thought it would be pretty...
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Yahoo buys stake in Tyroo in a bid to expand ad network

by | posted: July 18, 2007
Yahoo search marketing was launched in india in september 2006. This was the first attempt into contextual ads by Yahoo in India. Though i must say after giving Yahoo search marketing a test drive last...
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Is SMS alerts the way to go for Internet Players?

by | posted: July 18, 2007
We have recently blogged about how sms is the highest revenue generator in mobile VAS space and though the question of internet players heavily leveraging sms to reach to a larger audience might...
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Alexa releases Firefox compatible toolbar – Sparky

by | posted: July 18, 2007
  Alexa’s non-compatibility with Firefox has been quite well known and finally on the 10th Anniversary of the famous (infamous?) Alexa Toolbar – they’ve released something called...
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Will online travel boom affect offline travel?

by | posted: July 18, 2007
Well as much as online travel guys might like to believe the online travel boom may not really create a dent in the offline travel’s market. According to this article offline travel agencies are...
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Vivek Bhargava, CEO Communicate2, talks about SEM in India

by | posted: July 18, 2007
Rajiv and Me caught up with Vivek Bhargava, CEO Communicate2, Chairman SEMPO India, and discussed SEM in India, its growth, future Q)ZenithOptimedia have came up with an advertising expenditure forecast.....
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Monopoly of Operators holding back GPRS growth and Mobile Application development in India

by | posted: July 17, 2007
‘I am providing Mobile Games for download completely free of cost on my site – would I face resistance from you as an operator?’ was a question directed at Mr. Harit Nagpal (Marketing...
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Biggest Revenue Source After Voice Calls – SMS

by | posted: July 17, 2007
The market size for VAS in India is about 2850crores and is said to be Rs4500crores by 2007end. VAS and it contributes between 5-10% of the revenues of different Telcos. VAS includes – P2P SMS -Rs....
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Is this the rise of the Indya of the past?

by | posted: July 17, 2007
Indya.com which was founded by Pradeep Kar way back in the year 2000 and when the dot com bust happened it taken over by Star TV in 2001. Since then indya.com has been in the news for tying up with the...
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Wafers 2.0? Lays and Bingo fight it out online. Missing the bigger picture

by | posted: July 16, 2007
BingeOnBingo and Lays’ WhatsTheProgram both were launched around April this year. The main aim of both – To target and engage the youth online. So what is BingeOnBingo about?The sites been...
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An eye on copyrights!

by | posted: July 16, 2007
The Indian Music Industry is paying heave to copyright content online, this time around it is not only limited to audio but churns around video too. According to this article, Kaushal Modi the head of...
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A Monday Morning Special for all Would-Be Entrepreneurs out there!

by | posted: July 16, 2007
Suffering from Monday Morning blues? Dreaming of starting something of your own? WATConsult (Our Web 2.0 Consulting arm) got covered in the Economic Times recently and I thought why not share some start-up...
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Google or Yahoo might acquire Rediff?

by | posted: July 16, 2007
‘US-based Internet giants such as Google and Yahoo are eyeing Rediff.com India Ltd,’ reports Hindustan Times. Investment banking sources told Hindustan Times that the management of Nasdaq-listed...
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TheF!nd.com. Next Gen Search and Shopping Engine

by | posted: July 15, 2007
     Here is a next generation online shopping engine focussed on Lifestyle segment. Thefind the website has been on platform for sometime now, the latest news is that they have got...
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Postini , Yet another Aquisition by Google

by | posted: July 15, 2007
The last article I had written was some months ago on Technologies Top Deal Makers. So here comes another deal from Eric Schmidt’s table. The aquisition of Security complaince provider Postini by...
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Real Estate Shoot-Out: MagicBricks vs IndiaProperty vs 99acres vs Jaaydaad

by | posted: July 14, 2007
This ones been due for a long time and finally I’m putting up the WATConsult – Real Estate Shoot-Out. Looking primarily at 99Acres.com, IndiaProperty.com and MagicBricks.com – but since People Interactive...
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