You are browsing the archives of 2007 July.

With Online Advertising eating the larger pie in online revenue for most companies, here is an Interview with Komli’s Business Head - Akshay Garg on Online Advertising. He replies candidly to the Indian Online advertising, its evolution, use of social media for advertising and future of online advertising.
Q1) what is your take on Indian Online [...]

Recently there was some buzz about a Porn Banner Ad appearing on Rediff…
The ad was something to do with ‘intimate college girls’ and the user was actually reading an article about GRE and colleges abroad.
Is that contextual advertising? Perhaps to some extent it is.
There was a comment in the linked post where someone mentioned that [...]

Not sure if you got the pun! But no…I’m not really a Sprite fan either.
When I heard about the new 7UP online campaign of getting to Create your own comic – I thought it would be pretty cool. Perhaps on the lines of ToonDoo?
Where users could perhaps make Fido do funny stuff and create [...]

Yahoo search marketing was launched in india in september 2006. This was the first attempt into contextual ads by Yahoo in India. Though i must say after giving Yahoo search marketing a test drive last year i felt the Internet giant was way behind Google’s adwords when it came to search marketing technology and usability [...]

We have recently blogged about how sms is the highest revenue generator in mobile VAS space and though the question of internet players heavily leveraging sms to reach to a larger audience might have come a little later in the day (or year) but its still a trend that continues to grow among internet players in India. [...]

 
Alexa’s non-compatibility with Firefox has been quite well known and finally on the 10th Anniversary of the famous (infamous?) Alexa Toolbar – they’ve released something called as Sparky! Their first FireFox compatible toolbar.
What is Alexa?Alexa Internet, Inc. is subsidiary company of Amazon.com that is best known for operating a website that provides information on the [...]

Well as much as online travel guys might like to believe the online travel boom may not really create a dent in the offline travel’s market. According to this article offline travel agencies are not that concerned about the boom being seen in the online booking of tickets for travel.
Infact the most affected by the [...]

Rajiv and Me caught up with Vivek Bhargava, CEO Communicate2, Chairman SEMPO India, and discussed SEM in India, its growth, future
Q)ZenithOptimedia have came up with an advertising expenditure forecast.. that states Online advertising online will increase by 970%. What are your thoughts o the same and how much of this is going to be [...]

‘I am providing Mobile Games for download completely free of cost on my site – would I face resistance from you as an operator?’ was a question directed at Mr. Harit Nagpal (Marketing Director, Hutch) by a representative of HovR at yesterday’s edition of Mobile Monday (Mumbai).
The answer was a blunt – YES.
Mr Nagpal added [...]

The market size for VAS in India is about 2850crores and is said to be Rs4500crores by 2007end. VAS and it contributes between 5-10% of the revenues of different Telcos.
VAS includes – P2P SMS -Rs. 1140 croreRingtones (including CRBT) - Rs. 1026 croreP2P & A2P- Rs 428 croreGames & Data- Rs. 171 croreOthers (MMS etc) [...]

Indya.com which was founded by Pradeep Kar way back in the year 2000 and when the dot com bust happened it taken over by Star TV in 2001. Since then indya.com has been in the news for tying up with the ICC for the worldcup website. Now it seems Indya.com is in the news again [...]

BingeOnBingo and Lays’ WhatsTheProgram both were launched around April this year. The main aim of both – To target and engage the youth online.
So what is BingeOnBingo about?The sites been designed by O&M Bangalore. They’ve looked at creating a virtual campus for the youth to chill.
The bright point in my walk down the campus was [...]

The Indian Music Industry is paying heave to copyright content online, this time around it is not only limited to audio but churns around video too. According to this article, Kaushal Modi the head of SET India’s licensing and telephony division, has already sent a few legal notices to Google’s YouTube, against the hosting of [...]

Suffering from Monday Morning blues? Dreaming of starting something of your own?
WATConsult (Our Web 2.0 Consulting arm) got covered in the Economic Times recently and I thought why not share some start-up gyaan.
Here are a few must-read articles for all you budding and would-be entrepreneurs out there…

First things first – How to build [...]

‘US-based Internet giants such as Google and Yahoo are eyeing Rediff.com India Ltd,’ reports Hindustan Times. Investment banking sources told Hindustan Times that the management of Nasdaq-listed Rediff was in talks with the global companies for a negotiated takeover deal.
Rediff is definitely India’s leading portal and off late have looked at incorporating certain Web 2.0 [...]