WATBlog recently wrote about Yahoo buying stake in Tyroo. We spoke to Harish Bahl, Founder and CEO of Smile Interactive Technologies group, the umbrella under which Tyroo exists. Here are his thoughts on the deal, Its benefits and Tyroo’s future.
Q)What Initiated the deal? What benefits will Tyroo and Yahoo gain out of this deal.?
There was a need and value at both ends. Tyroo is one of the biggest ad networks in India. Yahoo was looking at being a part of India. They have made their presence felt globally but do not have a foothold in India in the Online AD Network Business. This is the prime reason for yahoo.
While for Tyroo there are 3 reasons.
1) We saw value in the deal. Yahoo brings with it, its international exposure, their experience and technical knowledge hence helping us make our learning curve smaller.
2) Being associated with a global company helps Tyroo go Global.
3) Access to global advertiser base that yahoo leverages.
Q) How does Tyroo plan to reinvent itself, now that it has joined hands with yahoo?
Tyroo and Yahoo will work independently. We will leverage our synergies but will not be detrimental to each other. This is an understanding that the deal brought with it.
We are also looking to explore the SME segment. Bring more feet to the streets and gain advances in the technological front.
Q) Is Tyroo looking at the international market yet?
No, atleast not in the immediate future. We are currently focusing on India and looking to build a strong network here.
Yahoo has not had any outstanding success so far in Online Ads. Tyroo should have tried to team up with Google.
I would ask Mr Bahl has Tyroo ever paid a paisa to any of the publishers who sport Tyroo ads. Having displayed Tyroo advt on may of my sites for over a year I discontinued them, for the reason that they just don't pay you. I earned a meager 180 bucks from the whole year and even such amounts thy refuse to pay. I wrote umpteen times through their contact form, they don't care to reply. Yahoo sure did like the company for this reason, after all who wouldn't like to gobble up lots of money, eh?
And yes Mr Behl I think your software is wise enough to tell you details about me using my email ID. Set the house in order before you go for the big plunge.
yes… Tyroo dosent pay well… i used it for 8 months… i went back to google adsense… i am getting decent money for the same number of hits…
I installed tyroo for somedays… i get 2000+ pageloads and went to see that tyroo paid me 0 rs.. i was impressed and discontinued with them.. i hope they pay someday…