FutureBazaar launches Shopaholic contest in association with Contest2win
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FutureBazaar the online shopping portal backed by Pantaloon was launched last year and had also been criticized for being very old school in its approach with its ecommerce site. Though a no nonsense approach to online shopping their site did nothing for the uncertain or confused shopper. One has to still visit sites like gsmarena or mouthshut for knowing reviews of which products to buy. So future bazaar seemed like the portal for shoppers who had made up their mind about both the product and the price they want to buy at and just wanted to get over with the formality of buying.
But now it seems futurebazaar has realised the importance of engaging users beyond just having a catalogue of items for sale at a discount on their website. It has tied up with contest2win to launch a "shopaholic contest" in which a user gets to dress the virtual characters or ‘avatar’ created by a user with all the accessories after guessing the best price offered on Futurebazaar.com.
Raj Menon, COO, Contests2win.com, said, “C2w has been the pioneer in interactive marketing and it has been our constant endeavour to use innovative solutions to connect with our users. The contest is interactive as well as engaging for e-commerce websites.”
Rahul Sethi, Marketing Head, Futurebazaar.com, said, “The contest gives us a perfect interactive solution to create awareness about the site. We are excited about the gaming contest since it is the first time that we have adopted such a communication route.”
This is a nice way to get users to engage with the site and search for the prices on future bazaar and also see the freebies they are giving out along with these buys.
I still feel though that there is scope to engage a user in an ecommerce site which converts a passive buyer into a participative buyer and then to an active buyer.
So the question arises how does one engage passive buyers? Buyers who want to buy but are in a state of confusion, uncertainity with both the medium i.e. internet and the product/brand to buy..
Well here is what i feel..
So a site that makes it easies for users to make a choice or helps them reinforce the choices that they have made better shall see more ecommerce transactions happening on their site.
(Image and Analysis Credits - WATConsult.com)
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