No such thing as place to advertise - innovative campaign for domain registrar

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Euro RSCG,Delhi did an interesting campaign for net4domains.com to communicate that people can register any kind of domain names at net4domains.com.

Basically they pasted net4domians.com stickers in public places like bus shelters,dustbins, with a line "Register it at net4domains.com"

Innovative and cost effective but how many actually went to net4domains.com and registered
domain names??

The advertisers claimed that after releasing the campaign visits to the site increased by 70 percent and many of the inquiries were converted in actual registration.

(Via:Adsoftheworld.com)

 


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Praneeth

3 Responses to “ No such thing as place to advertise - innovative campaign for domain registrar ”

  1. Good find, and a very good campaign indeed ;)

  2. Innovative campaign.

    They have unknowingly introduced the awareness to the IDNs (Internation Domain Names).
    http://en.wikipedia.org/wiki/Image:HindiIDN.PNG

  3. Nice guerilla campaign by the Euro RSCG chaps.
    If only Net4Domains concentrated on serving their users too. I've had a miserable experience with them in the past (evil)

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