Social NETworking = Office NOTworking??
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Well this has been in news since Orkut became synonymous with social circle and scrap with communication in India. Since orkut started becoming more and more popular among office goers, news of it being banned in offices also started becoming common. But i guess technology knows no barriers and soon there were proxy addresses reported through which one could access orkut.
WHICH COMPANIES ARE BANNING SOCIAL NETWORKING AND SOCIAL MEDIA?
Besides orkut IM (Instant Mesenger) is the other online tool which is being banned in offices. According to this article both Gmail and Orkut is banned in Banks and BPO’s also IT companies in India like HCL, AMEX, Convergys, ICICI Infotech, TCS, Patni Computers, Niksun India and Wipro also ban the use of social networks in their workplaces. Even IM use is limited to just chatting as no file sharing is allowed.
WHICH COMPANIES ARE EMBRACING SOCIAL MEDIA?
But besides for these cases there are also other companies that are accepting and embracing the influence of social media. Like Dabur India Ltd spokesman who told agencyfaqs, “We do not intend to ban any social network, but have firewalls to detect objectionable content — the IT department monitors the overuse of some websites. Only IMs are banned as they consume a lot of bandwidth.”
Also creative companies like ad agency euroRSCG and internet companies like indiatimes do not block social networks as there is much that their employers can learn from this interaction. Nikunj Patel, chief information officer, Euro RSCG says, “One can get new ideas, do a quick survey, indulge in a discussion and even search through social networks for useful stuff. Banks or production companies may need to block it, but we need to be on social networks.’’
DOES WATBLOG AND WATCONSULT USE SOCIAL MEDIA?? DUH.. WHAT A QUESTION!?
On a personal note We at WATBlog and WATConsult (Our web 2.0 consuting company) also dont block any sites as our work revolves around using these applications and knowing the impact of social media better each day. So we are infact more on the IM’s and social media than any other company would be :).
WHAT THE FUTURE OF SOCIAL NETWORKING AND SOCIAL MEDIA COULD BE IN CORPORATES?
But as far as large corporates is concerned i feel a employee social network (powered by a vendor or self powered by the company) where they can add their professional contacts from outside the company could be a boon rather than a curse. After all business in today’s day and age is more about effective, fast and hassle free communication and IM’s and networking does aid that to a large extent. Also a companies own resources are a gold mine when it comes to contacts with regards to more business, hiring and many other aspects which only make the company grow. I think sooner or later along with corporate blogs employee communities are bound to take off as well its a matter of companies realising that their employee community can be leveraged to bring their companies unparralleled results.
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