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7UP - Create your Comic campaign! ‘Bakwaas’ Hai!
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Not sure if you got the pun! But no…I’m not really a Sprite fan either.
When I heard about the new 7UP online campaign of getting to Create your own comic – I thought it would be pretty cool. Perhaps on the lines of ToonDoo?
Where users could perhaps make Fido do funny stuff and create humorous punchlines, which could possibly achieve some viral effect.
But unfortunately…I was left highly disappointed.
All they ask you to do is fill up the last bubble in a pre-decided non-humorous rather stupid comic.
I’m sure you’ll agree with what the guy has to say in the last bubble.
It’s definitely not a feature worth spending your advertising budget on would be a message for them. Perhaps they should promote their Band Hunt with AR Rahman a little more at OohLaLa.in
Came across this cool user generated Diet Coke with Lime creative ad:
This was part of a Photoshop’ing contest I think. Now that’s free SMO (Social Media Optimization) for Coke!
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