Comments on: ZapakTV launches Maxim Channel.. Sexy.. Hot.. or Sleazy?

By: poseidon

poseidon — Wed, 11 Jul 2007 18:11:08 +0000

"Now to answer the question whether Maxim Channel on zapak is sexy, hot or sleazy.. well according to me if it zapaktv was a seperate property which was not associated with the zapak brand (which in my mind still stands fo gaming) then it would have been a great move but as this is being all served under one brand somewhere to me this borders on sleazy content to drive traffic from a young audience"

Pretty long sentence dude. i got lost in between..#!

Yeah Mallika rocks! probably gave me reason to look at zapak :$ . Yeah, sex sells like anything,and i think youtube used the same strategy to gain popularity.

By: Rajiv Dingra

Rajiv Dingra — Mon, 09 Jul 2007 23:17:14 +0000

@Aditya – I agree there are magazines on the stands but they cost money.. also zapak is a gaming brand with a constant flow of kids coming there. If i had to compare this move to the offline world this is the same as selling huge maxim posters and magazine in a kids toy store. Tell me would you take your kid to this shop? Well as i said it really depends on moral sensibilities but according to me leveraging risque content to attract young audiences is pretty sleazy

By: Ekalavya

Ekalavya — Mon, 09 Jul 2007 23:10:12 +0000

http://www.comscore.com/press/release.asp?press=1521

Worldwide Online Gaming Community reaches 217 million!!! Thats almost 10 times india's total online population (Which comscore put at 22 million. Indian gaming is mostly around the 1million mark

By: Ekalavya

Ekalavya — Mon, 09 Jul 2007 22:53:50 +0000

I just had to add this
(H)
The maxim issue carrying the mallika shoot was definitely a collectors piece!

Btw…there were talks of Bipasha or Katrina Kaif joining as a Zapak ambassador…with Bipasha ads of Reliance Mobile appearing – i guess she would be endorsing Zapak stuff too. Wonder what Malaika Arora @ ZapakGirls is up to?

By: Aditya Kuber

Aditya Kuber — Mon, 09 Jul 2007 22:35:00 +0000

Um, if Maxim can use a similar pic on their cover, why can't Zapak? It is sad that print mags get away with such photos and sites cannot. I see nothing wrong in using such a photo for promotion.
That apart, I also agree with you that they are trying too many things too soon and not getting most right.