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Nokia in talks with Hp for Vernacular Smartphones
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Worlds largest manufacturer Nokia is in talks with leading technology company H.P to manufacture smart phones in Indian vernacular languages using H.P’s technology. Nokia has also recently tied up with local news papers to provide local content. (Click here to read)
Nokia is reaching out to the non English speaking population, which is pretty high in India. A lot of people may not know how to speak English but do require a phones that allow them to be connected with the world
Users can send emails, word documents, blog etc in the vernacular language just like in the English version.
How does it work?
It has a touch keypad
Users have to choose the base character and then can make a matra with the stylus.
The matra recognition is said to 98% accurate.
Currently, it is available for Hindi, Kannada, Bengali, Malyalam, Thai and Urdu languages.
70% of mobile devices will be Smartphones by 2010." Currently the market for Smartphones is 38% That’s seems enough reason for Nokia to go introduce vernacular smart phones. The cost of smart phones keep decreasing rapidly. You can get a smart phone for approx Rs16,000 (probably lower). The overall economy of India is increasing, the purchasing power is increasing, people are ready to spend money on mobiles, manufacturers and operators are taking initiative in rural India. There are nearly 5million new subscribers every month in India. The Indian telecom sector looks really hot at this point.
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Why would they partner with HP for its failed "gesture keyboard" especially when it is only 98% accurate? Would the western world put up with English that is only 98% accurate?
The easiest input method for Hindi is available at http://www.kalibonca.com. This one should be a no brainer to incorporate for any device. It should be interesting to see who wins this race to finally provide easy input methods for Indian languages!
@laxmi - i agree that 98% is not the best figure, but considering the Broader aspect, its a start by manufacturers to reach out to the II tier and III tier cities.
@Cindy - thanks for the link. yes it will be interesting to c the strategy different manufacturers and operators will adopt in order to get customers from these regions. v can expect a good fight,and u can surely expect us to cover it.
keep giving ur valuable feedback