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Mobile Ticketing - The way Ahead.
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Mobile phones are extending their reach to almost all possible direction. The Online Ticketing business for theaters has been received extremely well by the audiences. According to this article Online ticket-bookings have doubled in the first six months of 2007 for theatre chains. This form of ticket-booking accounted for 4 per cent to 5 per cent of the total ticketing revenues last year.
PVR claims that it earns about 25 crores from online ticketing annually, while Inox Leisure generates around 300,000 page views per month. Here are some more stats from this article that show how Easier modes of booking tickets like the internet, not only make it much easier for movie goers but are generation business for multiplexes.
An increasing acceptance of technology
• 72% of the Internet audience books tickets in advance
• 41% prefer multiplexes
• 23% of Internet users have purchased their tickets online at least once
• Purchases of more than Rs 300 are most suited for online purchases
• 46% of Internet users are likely to buy movie tickets online whereas a sizable audience 27% is sitting on the fence likely to be converted if marketed appropriately or given a positive online buying experience
The internet has proved that it works as a great catalyst. Will mobile act as better catalyst for booking tickets?
Mobile’s for one would make the process of buying a ticket much easier, the need of being in front of a computer would not be the prime requirement. With services like Paymate that have garnered many online 
travel, matrimonial as clients can be used as the middle man for mobile ticketing purchases. The advantage here being that the user, (considering Indian’s are still apprehensive In revealing their credit cards numbers) will have to give their credit card details only to one source and not multiple theaters. The flip side of Paymate is that users who have a Citibank account can only avail the services. Paymate so is it time for you to spread your wings??
Besides making buying tickets easier, the scope of advertising through this medium is phenomenal. Heres how, imagine (Hypothetically) I booked a ticket for the upcoming Simpson Movie through mobile ticketing. The concerned theater sends an SMS to Acknowledge and confirm my booking and along with that send a small ad, or a promotional message.
Besides Movie merchandise, the synergies build through In-Movie advertising could also be exploited. Most of these multiplexes are situated in and around huge malls – The scope is phenomenal.
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