With the new Do-Not-Disturb registry being formed in India. A lot of advertisers will be facing advertsing problems as they would be restricted to make cold calls to numbers that are registered with the service.

So where does that leave the advertiser??
There are new companies that help out users to make money at a cost of an advertisement. Here are a  few list of companies that are offering this service, and how they fare among others.
providing advertisers a new way to promote their Products & Services and at the same time we are Paying our users to receive and read those ads.

Mginger  &  mGarlic

No they are not cooking websites even though they may sound like.
Mginger is probably the most popular one of the lot. I am sure all of us at some point have received a email from Mginger. Mginger and mGarlic work in the same way. They both give money for viewings ads on mobile phones.

How does it work?

You sign up, Specify your interests (they will send related advertisements), refer your family and friends and get paid for it. Although you may get charged while roaming.

How much does it pay? (both Mginger & mGarlic)
each advert that you receive you get 20p
every advert that your friend receives, you get 10p
every advert that your friend’s friend receives you get 5p.

once you accumulate Rs 300 you receive a cheque from them.
Highest earning do far has been Rs 99.40

Mginger I feel is one one of the most popular services as compared to its competitors. They have over 7 lakh  users in just 2 months. Mginger was the one that really kick started these services. It may have not been the 1st but was surely the 1st to get this kind of attention.
Mginger signup
Mginger has also launched something known as Ad ginger which is meant for advertisers where they (advertisers) can have targeted ads. This is probably the only service that allows small and big advertisers to take the initial initiative  and allows them for targeted advertising.

Click here to read the interview of Mginger CEO.

Admad.mobi & m-earn 

As crazy as their name may sound admad is pretty cool. Users can earn more than Minger.

How does it work?
Its some what like Mginger. The only difference is that Admad also pays you for every sms your friend receives. It also allows users to choose their preferences at the sign up stage. That helps in more targeted ads. One has to either referred or has to send a request to the website to signup
M-earn also works on the same lines. But one cannot earn as quickly as admad & sms2india and others.

How much does it pay?
Apparently they pay more than Mginger.
A user can earn upto Rs. 5160.00

You get -
•    20 paise for each SMS you recieve.
•    15 paise for each SMS your friends recieve.
•    10 paise for each SMS their friends recieve.
•    5 paise for each SMS their friends recieve.
•    1 paisa for each SMS their friends recieve.

There are 83,721 people registered since 29th May with admad.mobi.

One can earn faster and a higher amount from admad. There were some spamming issues earlier which now they claim have been resolved by introducing the invite feature.

Sms2india 

I guess it’s the closest to Mginger in terms of service  the best part of this service is that is also allows users to signup on their email. what that means is that users will get ads on their emails and will get paid for it. I think its superb, atleast for users who will be getting the money. Users can easily delete any email unlike an sms where you may just have a look. So you can earn Rs 3441 for getting spam like emails which most of us anyways get regularly.  Humm very suprising that advertisers still consider this model when there are bulk emails available for a low cost.

How does it work?
Exactly as Mginger. Add, Subscribe, invite. 

How much does it pay?
Ads you receive daily 10
Friends you refer 10
Friends each of them refers 10
Every month, you can earn: Rs. 3441.00
Click here to sign up

Smsgupshup

a new concept by Webaroo. It allows users to send group messages form their cell phone s for free for advertisements. There is no limit to the number of people one can send the sms’s to. This service has to be activated form the mobile phone. Infact all the conservations are also saved on the website which can be retrieved at any point in time.  

How does it work?
Create a Group – signup from your mobile phone
Invite friends – add your friends to the group
Start sending messages to your group for free.

How much does it pay ?
One does not earn any money but can send group sms for free at the cost of advertisements.
The problem out here is that the ads cannot be targeted as accurately as Mginger, sms2india & admadmobi. Advertisers can only consider act considering the group name eg. Cricket or the fact that most of  the people using this service must be below the age of 30. other services provide more flexibility for advertisers.

Way2sms & 160by2.com

Using 160by2 & Way2sms, you can send free sms to any mobile number in India,

As the name suggests 160by2, you can send  a sms only upto 80 characters long. After which  there will be an advertisement attached which will be upto 80 characters long.  
Way2sms allows 92 characters.

Again this does not pay you anything but saves you the cost of sending a national message.

What I really like about this service is that its simple, easy to use, easy to follow and most of all its Free.

You Mint -

My personal favourite. It works on the same lines as Mginger sms2india, admad. But they offer more services than the above.
The basic service includes signup invite and earn.

How much does it pay??
Much like Mginger and m-earn
You will receive 20p per SMS they send you.
You will receive 10p per SMS they send your direct referrals.
You will receive 5p per SMS they send your referrals’ referrals.

Hows it different??
Users can make their own content and sell it on the network. Make your own wallpapers, ringtones etc that can be purchased by your friends or others on the network. Very different and innovative. It invites users to do more than just receive ads. Advertisers will surely like this service as there is an added feature for users which no one else provides.

Conclusion –

Advertisers will surely look at market as this seems to be an apt solution for the problem created by Trai.
Both users and advertisers benefit in this method. Users earn money and  get ads at their rime and convenience and also of their choice. advertisers can send targeted ads to their customers and also provide discounts on their phones that will create the initial pull for them.

The problem I foresee could be that users may not take it so well, I mean you can buy a cheap Rs2000 phone and subscribe to all the above services leave the phone at home and earn about Rs4000 easily after some time. And if you are good then you can even earn upto Rs 10,000 per month or may be even more.  So in your 1st month you recover your mobile money and it later acts as a regular income. What all this does is decrease the value of the advertiser and he may not really be even reaching out  to his potential user. But I guess for those who may be interested in getting advertisements of their choice its great.
But from a service providers point of view, they have to give users something more than just money. There needs to be a better hook than just money. Look at youmint they are allowing users to interact and share and even sell their own content with other on the network.

But surely at this point I feel advertisers will do anything and go all out to reach their users.

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