Online learning and education as a sector is seeing growth which is evident by the number of new players joining this segment. Just recently Learnsmart launched an online diagnostic and self-assessment tool for students of Std III-X.
Now its seems even traditional player like Navneet is looking at the online medium to build brand awareness. And to make sure that the online branding exercise is carried out it has appointed Hungama.com the mobile solutions company with also owns an interactive advertising company.
According Kaushik Mukherji, COO of Hungama (promo marketing), “Navneet is perhaps one of those rare brands that we use when we are in our academic cycle and then we don’t touch it for many years, and once again engage with it when we have children of our own. Therefore, it plays an interesting role in our lives. Moreover, the brand begins to live with you from school and gradually grows up with you to college and even when you are working. This means you are catering to different life stages of different products of Navneet and the brand(s) communication has to evolve constantly. It is a rare and exciting brand opportunity.”
We had blogged about this earlier as well as to how children betweeni the age group of 8-13 are increasingly getting more and more important on the internet. This move by navneet to hire hungama.com as its interactive agency and look at the internet as an important communcation channel to further deepen its brand recognition and loyalty.
In fact going ahead i see this young segment being chased by online marketers because they would form a larger audience on the internet and
