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Mobiles will drive Internet usage - BCwebwise CEO & MD
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In an interview Bcwebwise CEO Chaya Brian Carvalho has expressed that mobiles are going to infact drive the internet usage in India. According to her "mobile is going to be the access machine for content, a cheaper and easier replacement for the personal computer".
The article states that with 150 million+ TV-owning homes and 220 million readers of publications compared to just 38.8 million Internet user, Internet still is the support or additional channel of marketing and advertising for most advertisers. But if you add 171 million mobile users then ofcourse a combination of internet and mobile could be looked at with more seriousness.
Chaya lays down the following special aspects of the Internet according to her:
* It is Individualistic – it addresses individual users and allows individuals to do what they want.
* It is Infinite – there is no space limit to the amount of information, entertainment, communication, and research tools you want to use.
* It is Interactive – your target audience can engage with your brand at levels unprecedented in any other media.
*It is Impulsive - you can make them choose to read your communication at an impulse with the right kind of creative strategy. In other words, even if the user never planned to know about you, you can still tap into that user.
* It is Informative – the users choose to seek what they want to know about you, and you can give them everything on one platform.
Bcwebwise has been one of our favourite online marketing companies purely because of their ability to execute some really great microsites which have been viral and user friendly from the word go. One can see their work on their site.
I feel the internet will penetrate faster due to mobile and its mobility and reach. Another aspect is the lack of televisions and prints ability to be able to cater to niche audience effectively. Print and TV and by distribution a platform for mass consumption but internet can be one medium with a long tail that caters to a mass of niche audiences that are equally powerful and profitable.
We at mobiSolv truly believe in this ecosystem of mobiSites as we call them.
There are some very interesting mobiSites developed by us:
<a href="http://offrz.in">http://oFFrz.in</a>
http://offrz.in MobiSite for Free Offers, Discounts, Sales & Promotions
<a href="http://mVies.in">http://mVies.in</a>
http://mvies.in MobiSite for Movies Information (Delhi & Mumbai) http://mvies.in