You are browsing the archives of 2007 July.

Kevin Rose who is synonymous with Digg, recently came up with his recent development – Pownce. What is Pownce – it’s a micro blogging platform very much on the lines of twitter, jaiku etc. So lets take this one step at a time,
What is Micro Blogging ?
Blogging in its very nature revolves around informing people [...]

Microsoft announced plans to acquire online advertising exchange AdECN - its latest move in an aggressive strategy to build out its advertising platform.
Although the financial terms of the deal haven’t been disclosed, "all of the shareholders are extremely, extremely happy with the deal and acquisition price," Henry Wong, an AdECN board member and lead investor [...]

I would like to start this article with a question..
When was the last time you bought a music cd? (not a pirated one :P).
Im sure most of you cant remember.. And those who of you who do are either staunch anti piracy supporters or are just plain ignorant when it comes to keeping with the times!
So [...]

Online Viral marketing and its impacts have been discussed on our blog before and there is no doubt in the fact that a well executed online viral does wonders for a companies brand and also for the traffic to its website.
There have been a few superlative virals in chidiya udi, chitthi and mentoshelpline which we [...]

WATBlog recently wrote about Yahoo buying stake in Tyroo. We spoke to Harish Bahl, Founder and CEO of Smile Interactive Technologies group, the umbrella under which Tyroo exists. Here are his thoughts on the deal, Its benefits and Tyroo’s future.
Q)What Initiated the deal? What benefits will Tyroo and Yahoo gain out of this deal.?There was [...]

Well we have been laidback on the last two sunday’s when it comes to our sunday recaps and the reason has been a combination of lack of news to our trip to proto chennai. But now that we are back to being active on super sundays here is your sundays dose of web advertising and [...]

Well this question may seem absurd to most as i have seen people having an issue with even understanding what web 2.0 is forget actually having a web 2.0 strategy in place to leverage the power of community, collaboration and collective expertise to bring great results for one’s business.

So lets simplify the question.. into many questions..

Does [...]

Well this doesn’t surprise me atleast but im sure a few TV guys might be surprised and probably would still be in denial mode saying "no ways this is global study of online users hence the 77%! And in anycase how many online users are there in India??"
For those interested in details A comprehensive survey [...]

As promised to our readers - WATBlog has finally gone Mobile!
sms START WATBLOG to 5757585 to receive regular Web Advertising and Technology updates from our blog.

- One time SMS cost of around Rs 2 to sign up. Thereafter all incoming SMSs are completely FREE!
- Your mobile number will never be divulged. You can be rest [...]

Rediff launched their social content-sharing platform iShare around 2 weeks back and they have real big plans for it.
Rediff iShare is basically a one-stop platform where you can ‘share’ all your media content (Photos, Music and Videos). You can view/listen to this ‘shared’ content but are not officially allowed to download it. (Though we [...]

FutureBazaar the online shopping portal backed by Pantaloon was launched last year and had also been criticized for being very old school in its approach with its ecommerce site. Though a no nonsense approach to online shopping their site did nothing for the uncertain or confused shopper. One has to still visit sites like gsmarena or mouthshut for [...]

"How was your weekend?" is what Funpiper a new website wishes to answer. How do they plan to achieve the same? Ajitesh Shukla, CEO of Funpiper talks about funpiper and what’s to come.

Q) What was the Rational Behind Funpiper, the name and the concept?FunPiper.com, initially started as a portal to provide a place [...]

Business 2.0 magazine has come out with a list of the Best Non-US web 2.0 websites that are promising and could make waves in the future. So among the list of 30 best Non-US web 2.0 startups there are 3 Indian ones which make the cut.
First being Burrp.com a lifestyle localised search player which we have mentioned many [...]

Harnessing the wisdom of the crowds is the principle on which the worlds most comprehensive encyclopedia (if it can be called that) i.e. Wikipedia was built on. Unlike Encyclopaedia Britannica which is created and edited by a panel of expert scholars, wikipedia was edited and continues to be edited by people like you and me. The result??Well [...]

Wow,
Searching 29000 fake or pornographic profiles must be really tough, but they (MySpace) managed to delete all of them.
Although it may have taken initial push from the users (or parents), MySpace has gone ahead and done it.Orkut a social network which needs no introduction is starting to loose its hold on its users. Orkut [...]