Public Relations and the interactive media.

By priya • June 21, 2007

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New media is emerging at lighting speed, Making it extremely hard to ignore. This new media has not only given a platform for people to voice out but has also given them the collective strength of freedom of expression. These people are also Consumers, Positive goodwill spreaders, Brand loyalist, on the contrary these people can also be the ones , thrashing your brands image and in general spreading negative publicity online. As a PR person one can to an extend control what kind of news goes on the traditional media ( to an extend because of the spin doctors), that form of control is extremely minimal in today’s age of Interactive media, where most of the content is user generated.

Hence as much as user generated content can be harmful to a brand it can be twice as much fruitful. Recently the New York Times, covered an article on how Wal Mart- Used Bloggers in their PR Campaign.

Wal-Mart tracked the bloggers that were already pro Walmart and built relations with them.

A release by Juxt Consult, which revealed that out of the 21.4 million net users in Indian a staggering 85% (that’s roughly 18 million people) regularly check blogs. These Number’s by them self state the impact that Blogs can have on a PR Campaign.

If celebrities, started to blog, it would carry great leverage for them as a brand, much like what a CEO Blog would do. Celebrity Management PR agencies can try and tap into the increasing fiasco of Social Networking. Besides having or maintaining a blog it is extremely important to track what other blogs are talking about your client. To end this post I’ll Leave you’ll with a great podcast that talk’s about managing Blogger Relations by Brain Person about on managing Blogger Relations.