Cannes Cyber Lions Grand Prix Winners - The 3 Best Campaigns of the Year
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Yesterday we blogged about the Cannes Cyber Lions shortlist…
The winners have been announced. Click Here to view the complete list of winners.
3 Grand Prix’s were awarded. Let us have a look at these, campaigns which can definitely be labeled as the 3 best Digital Marketing campaigns of the year:
HEIDIES 15 MB OF FAME
Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Advertiser/Client: DIESEL
Product/Service: UNDERWEAR
Entrant Company, City: FARFAR, Stockholm
Synopsis:
Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.
For more details about the whole campaign: Click Here
NIKE+
Type Of Entry: Other Online Advertising
Category: Innovative Ideas
Advertiser/Client: NIKE
Product/Service: RUNNING APPLICATION
Entrant Company, City: R/GA, New York
"Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. We were brought in on the ground floor to create the product’s Web experience, and the entire data spec for how Nike running shoes speak to Apple iPod nanos which sync with iTunes in turn sending your personal workout data to the Web.
The toughest creative challenge was establishing and maintaining a sense of simplicity. With a seemingly complex product, we had to create an immediately resonant experience for a broad target market, from geeked-out marathoners to everyday fitness joggers.
We built a robust platform of virtual racing, progress tracking, motivational goals and stories, and global community comparison tools, which take the Nike+ product experience far beyond just a shoe or an iPod."
EVOLUTION
Type Of Entry: Viral Advertising
Category: Viral Video
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Synopisis:
Dove ‘Evolution’ is a riveting, 1:14 time-lapse film of a young woman’s transformation from pretty, but ordinary girl to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.
Will be putting up another post which will have all Gold, Silver and Bronze winners in the Viral Video category, would be a nice watch.
Via: Cannes Lions Live
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