A look at the Finalists of Cannes CYBER Lions. Tribal DDB sole Indian representative

By Ekalavya B • June 20, 2007

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Cannes Cyber Lions Shortlist has been announced and it features only one Indian finalist!

The Tribal DDB Protected Entry campaign for MTV has been shortlisted in the category Charities, Public Health & Safety, Public Awareness (C14).

Protected Entry was created in collaboration with MTV India to promote the cause of World Aids Day on 1st December 2006. The idea sprung from a very basic insight that web users are usually cautious and require assurance that a site is ‘protected’ before they enter it. A landing page banner appeared before the site launched where users had to choose a condom for their cursor and protect themselves. The message was clear. No condom. No entry. Get protected.

The campaign ended up winning the People’s Voice award at the Webby’s this year in the category Non-Profit/Educational Banner/Display Advertising.

The complete list of the finalists can be found here.

Lets take a look at some of the finalists:

The Foods and Drinks category includes predictable finalists – Smirnoff, Absolut, Code Red (Mountain Dew) etc..

But the one which is my favourite in this category is the: Get the Glass campaign by California Fluid Milk Processors Advisory Board.
A pretty cool strategy game revolving around the central aim of the game – which is to get the glass of Milk.

The Automotive Products and Service category includes the SAAB – Pilots Wanted campaign and the BMW PACE (Pursuit across the Europe).

BMW PACE is an online racing game in which you race from from Lisbon to Prague, driving the new BMW 1 Series, the BMW Z4 M Coupé and the BMW X5.

In the Beauty and Luxury Products category there’s Unilever’s ActionCity and The Stuntman campaigns for Rexona and also the risqué Blow campaign for Lynx/Axe, in which you are invited to blow off a woman’s top!

In the Clothing, Footwear & Accessories category, The City Is Your Stadium campaign by Stadium Wear is definitely worth checking out and so is the Nike’s Tribute to Paris.

In the Other Consumer Products category:

Microsoft’s Clearification for Windows Vista and Nokia’s The Internet Walk are worth checking out. Clearification won the Webby for the best Branded Content campaign. The Internet Walk is a flawlessly executed interactive Ad for the Nokia N800.

Following up the enormous viral success of the Subservient Chicken, Burger King serves up the Huckin’ Chicken this year and are nominated in the Retail & E-Commerce, incl. Restaurants category.

In the Business Products & Services category, AGE-O-MATIC by CareerBuilder is pretty funny. You can find out what your job is doing to you…stress levels etc. Though I prefer the Monk-e-Mail viral of theirs over this!

Another cool nominee in this category is the Vodafone Desk Crusher.

In the Interactive Campaigns (B01) category, two notable finalists are the Volkswagen Rabbit Campaign and the EA Burnout Dominator. While the Volkswagen campaign was an all out campaign spanning across all mediums to mark the comeback of the Volkswagen Rabbit, the EA Burnout Dominator campaign is based round the global movement, Kah Ra Shin.

The complete list of finalists can be found at: http://www.canneslionslive.com/cyber/

Feel free to share your favourite campaigns with us…

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