Tata Indicom brings Internet Radio Service to Mobile Phones

By Ekalavya B • June 18, 2007

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Tata Indicom have launched Mobile Internet Radio, offering live streaming radio-casts in English, Hindi, Telegu, Tamil and other international languages with MP3 quality sound.

They have teamed up has teamed with 41 global international and local radio stations. The service brings together content from major international music, news and sports and Indian radio stations, including Bloomberg, BBC, CNN, Fox Radio, ESPN Radio and Seattle WM.

Called Cell Radio Links, this is a BREW application from the US-based Locate-It Info Inc

This new service is initially being made available on Motorazr V3C, Samsung Wideo and Motorola World Phone and carries a subscription charge of Rs 25 for 15 days across all their circles, including those markets where FM services haven’t commenced. This service can get highly popular in big cities like Pune, which still boast of only a single Radio FM channel.

Eventually ‘Tata Indicom mobile Internet Radio’ would be made available even on low-end Brew enabled handsets.

“This innovative product is easy and fun to use and in fact the wireless technology doesn’t even get in the way of a stellar musical experience," said Tata Teleservice president of value added services Pankaj Seth.

"We have identified mobile entertainment as a key growth driver and we are confident that this radio services will help deliver us expand our market reach and drive new revenues, besides delivering- an amazing radio experience to our customers/subscribers,” he added.

Tata Indicom claims to have the largest collection of mobile entertainment and infotainment content available on the handset. With this product, they also become the first and currently the only Indian carrier to enable mobile portability of online music subscription.

Via: IndianTelevision, domain-B

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