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Weekend News.
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Hi to all Our Readers,
as tomorrow the entire team of WATBlog will be attending the Blog camp Pune (bloggers meet) we would be blogging LIVE from the venue.
HUNGAMA Wins at the Meffy
We had recently blogged about hungama mobile being nominated in two award categories - Best content for its Kingfisher Mobile Calender and Best Marketing for its Casino Royale campaign with Hutch. Well they have won in the Best Marketing category which they did for Hutch (local mobile operator). Hungama mobile is the first ever Indian company to win such an award.
Rimma Perelmuter, Executive Director of Mobile Entertainment Forum, said: "Congratulations to Hungama Mobile for winning the hotly-contested Meffys award for best marketing in mobile entertainment. The Casino Royale campaign was a clear favourite with the judges for its simple yet effective use of the Bond franchise to market the new film while encouraging millions of fans to download clips to their mobiles."
Click here to read more…
TYROO Launches Sms Based Services For Sme
Tyroo a ad network has recently launched a sms based service for their clients (advertisers). They advertise for their clients on targeted customer websites where their ads are displayed.
Whats so different about that ?
You don’t have to have a website. your budget can be as little as Rs2500.
How does it work?
Normally on cliking the ad on a website you are directed to the advertisers website.
In this case when you click on the ad, a pop up window appears in which you have to fill in your details and requirement, after which you will be contacted. Pretty simple.
Its meant for small businesses who do not have high spending budgets and want to reach out to their customers online with minimum cost.
Click here to read more..
Bluetooths younger brother ‘Wibree’ Wibree is meant for smaller devices such as watches, wireless keyboards, etc which are connected to host devices such as mobile phones, computers etc. designed for ultra low power consumption (button cell batteries) within a short range (10 meters / 30 ft) based around low-cost transceiver microchips in each device. A watch could display the user’s incoming text messages, for instance, or an action figure toy could sense the presence of other toys 
Wibree is a radio technology much like the Bluetooth which is only shorter in range and consumes less power unlike the bluetooth technology.
The technology used by blurtooth and wibree is the same also now The Wibree specification will become part of the Bluetooth specification as an ultra low power Bluetooth technology. Wibree development was started by nokia back in 2001 and now will be royalty free.
"Nokia’s contribution of its Wibree technology into the Bluetooth SIG as the basis for ultra low power Bluetooth specifications will continue to enhance the consumer experience of connecting to anything and anyone from anywhere with Bluetooth wireless technology," said John R. Barr, Ph.D., chairman of the Bluetooth SIG board of directors. "This new technology, as the basis of a wide range of ultra low power devices, is a commendable advancement in Bluetooth technology."
Click here to read more
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congrats dude.. I heard u make rs. 1 lakh a month. thats awesome..way 2 go.. (H)