We recently covered a story on Madhouse being acquired by Seventymm, In continuation with the same we spoke to Sameer Guglani, the then CEO and Founder of Madhouse and now the Vice President -Corporate Strategy of seventymm. He gives us a peek into the reasons behind the acquisition and discusses the path ahead for seventymm.

Q1) Was there any particular reasons/synergies to sellout to seventymm?

Given the industry scenario, Madhouse’s management felt that merging with an existing or new player is a good strategy to follow. Post discussions with Seventymm we clearly saw that the deal can create value for both Madhouse and Seventymm.

Q2) If possible could you disclose the details of the deal?

Cannot disclose the terms, they are confidential

Q3) Post acquisition of madhouse, what are the future plans of seventymm?

Seventymm continues to grow strongly, both in terms of customer base and the number of markets, with Chennai being the latest city that we have launched. Seventymm will continue to be the leading player as well as the leading innovator in the movie rental space.

Q4) What role would the team member of madhouse play after the acquisition?

Madhouse was founded by three member team (Sameer Guglani, Ankur Agrawal, Nandini Hirianniah)

- Sameer Guglani has joined seventymm as Vice President -Corporate Strategy
- Nandini Hirianniah has joined seventymm as Associate Vice President Community Services
- Ankur Agrawal has not joined seventymm and is perusing a different career opportunity in the startup space

Q5) With this acquisitions who do you see as your biggest competitor?

Frankly, seventymm’s services are doing quite well across the cities it is present. But I think the biggest competition continues to be the local DVD stores. In the future, the market will see entry of other organized players.

Q6) What are the advantages and disadvantages of seventymm in the dvd rental place?

Seventymm - www.seventymm.com is India’s largest organized movie rental service and pioneered the advent of organized movie rental in India. By using this service, movie enthusiasts can enjoy an original print of their favourite film in the comfort of their homes at a minimal cost without the hassle of picking-up and returning of movies and without paying any late fees. Currently Seventymm service is available in Bangalore, Delhi, Mumbai Chandigarh and Chennai.

Through www.seventymm.com, the company offers more than 15,000 titles covering Hindi, English, Tamil Bengali, Marathi, Kannada, Gujarati, Malayalam, Telugu, Bhojpuri, Oriya, Punjabi and Rajasthani movies to its members. World cinema and award winning documentaries are also a part of the offering.

The website offers informative content and easy to use site navigation along with a variety of search and browse features and this makes it finding everything from the classics to the newest releases as easy as
clicking a button. The consumers can join the service by visiting the Seventymm website - www.seventymm.com or by calling 6000 0700 and select movies of their choice. They also provide information to consumers over SMS; one has to SMS 70 to 757570 for relevant information. The movies will be delivered to their doorstep with the freedom of keeping them as long as they wish. The company offers free pick up of movies as per consumers’ convenience. Seventymm has set-up an efficient logistics infrastructure in each city to support the service offering.

It will be interesting to see how Madhouse’s acquisition helps seventymm in dvd rental space and whether this acquisition will give seventymm a competitive edge over others.

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