Well it seems that mainsteam media i.e. television has finally acknowledged the power of new media i.e. the internet. Im not sure how we missed this story which came out a week ago but nevertheless its surely worth dwelling upon.

So here it is MTV India announced it nominee’s for this years Youth Icon and surprise surprise.. Orkut.com is one of the nominees.. (I am not sure whether shiv sena would agree to that?) The others include Abhishek Bachchan, Multimedia Cellphone (Thats lame.. how about Iphone man!), Rang de basanti the movie and ofcourse YOU! (which i think stands for the entire junta who forms the youth in India from the age 15-24.. Phew! Thank god im still 22!).

This just illustrates the fact that even the TV companies have started to realise where the youth is spending most of its time! Though they took the help of research! Yes! The final nominations have been arrived at after a comprehensive research conducted by MTV along with Third Eye research. The sample size included youngsters aged 15-24 across metros.

The winner will be decided after a public voting takes place by users who can vote by logging onto www.mtvindia.com or SMS ICON to 6882. The voting will conclude on teh 29th of June.

I am surely voting for Orkut! Not because i can’t live without it but just because there isnt any other Icon which could boast of having a dedicated audience as large as 8.6 million (Yes thats the latest no of  indian orkut profiles!) young Indians!

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