Hungama creates hungama at Meffy’s
The Mobile Entertainment Awards or Meffys, which is going to be held in Monte Carlo, Monaco on Tuesday nominated Hungama mobile in two categories being Best content for its Kingfisher Mobile Calender and Best Marketing for its Casino Royale campaign with Hutch.
Meffys has attracted 50% more entries in 2007 compared to 2006, with applications from 20 countries across four continents. The meffy has over 2000 attendees, 100 exhibitors and about 135 speakers.
For the Casino royale campaign hungama mobile had tied up with hutch to provide mobile content which included music videos games etc. and for the kingfisher they developed an application trough wich one could access notes, birthdays, meetings, events, alerts and holidays.
Some of the other names in the category are-
Best Marketing-
Nokia – “Music Recommenders”
Vibes Media – “Vibes Media Pirates Campaign”
Content management-
Endemol Digital Media – “Get Close to…Sugababes”
Player X – “geekTV”
There are in all 13 categories which include – Games Award, Music Service Award, Artist Campaign Award, TV & Video Service Award, Technology Innovation Award, Content Award, Innovative Business Model Award, Communities & UGC Award, Search & Discovery Award, Handset Application Award, Marketing Campaign Award, Mobile Entertainment Handset Award (N95 is in the list) , Mobile Entertainment OperatorAward.
“We are delighted and honoured to be nominated on an international platform like Meffys and to be grouped among such highly respected companies,” said Saleem Mobhani, COO, Hungama Mobile, in a statement
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Can you WATblog please do a post on all the campaigns shortlisted for the grand prix at cannes? most of the campaigns went viral online and would be nice to view