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“4.7 Lakh registered users in 45 days for mGinger” - CEO mGinger
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1044, is the tentative number of users that have registered on mGinger on a given day (if those numbers are to go by). Where have you heard of mGinger before? Well may be those numerous mails that you receive by your friends asking you to join mginger, and since there are so many users, you are sure to have got at least one invitation.
mGinger basically acts as a catalyst between advertisers and consumers, obviously on the mobile platform.
Here a lowdown on the interview with Chaitanya Nallan, CEO of mGinger. He discusses everything from the ideation, the hindrances and how overwhelming yet stressfull, such huge numbers can be.
Q1) What is the rational behind the ideation of Mginger the concept and the name?
Firstly I think mobile is a very powerful medium and secondly it is a very personal medium. With the help of mGinger we wish to create a highly targeted platform for the consumers as well as the advertisers. The consumers receive ads that are most relevant to them, and to breach for the slight errors that may occur, we offer incentive in form of money. The advertisers get a highly targeted platform, which is sort out according to the preferences of the customer.
While the name mGinger, m stands for mobile, while ginger transmits the spice up your mobile, tagline. It’s basically a catchy, young name.
Q2) What is your TG?
Our Target audience consists of everybody who owns a cell phone. Currently we have a lot of youth registered, they are our early adopters.
Q3) Statistically speaking can you state the number users and advertiser you currently have?
Initially I estimated about 50,000 users for our 1st month, but much to my surprise, we currently have over 4.7 lakh users registered with us. We also have about 10 advertising clients with us. One of our clients competition master, received about 20% response from our targeted sms services.
Q4) what are the different obstacles that you have come across with mGinger.
Firstly we have had very high user expectation. Users expect to receive ads, immediately and wish to get their 1st check soon. We are not a money making business, our main aim to give out information to the customers, which is relevant to them. We recently sent out mails to our customer base, letting them know the exact aim and purpose of mginger.
In terms of advertisers, they seem extremely interested, but at the same time they are also very cautious. We are also trying to strike a balance between the fast rate at which users are registering with us and advertisers that are coming in slowly.
Lets hope mGinger will be able to strike the balance.
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Again, someone who uses the medium in an unethical manner. When the campaign was launched, mginger had the calculations on their home page, showing a user can earn upto Rs 2000.That was a huge huge draw for everyone ( people who were bad at doing maths and could not see the difficulty in building the tree of 10-10-10) and thus everyone was e-mailing his friends,chachas,mamas,clients,customers.
And now, as they say ,they have 4.7 Lakh users but total earnings of Rs 65K+ and highest single user earning as Rs 91. And everyone is getting the maths right now and they have come up with a disclaimer here ( http://mginger.com/blog/index.php/2007/05/27/myths/ ) . Why this was not in place when the campaign was launcher? And why the money calculator has been removed?
Again a case of someone misusing the medium and not being clear right from day one about their policies.
Lets see where does it takes mginger from here.
How much did mGinger pay you to feature them? They are not even worth mentioning. Infact this is such an old doomed concept - advertisers will obviously not pay up when they know that their messages are simply going to be deleted.
It was programs like these that lead to the dot come crash.
Infact http://admad.mobi/ have come up and their main page shows users can upto 5000 per month - and they are spamming on Orkut just saying 'Earn more than mGinger'
@Rohit- While doing this article I did speak to a few people who had continuously bombarded my inbox with join mGinger, they had hoped to get a lot of money (as mentioned in the myth segment of mGinger) and to quote “have lost hope in the service.”
@- Pranay – If I tell you the amount, ill have to kill you, lol just kidding. If we had to make money we would have done so by placing ads on watblog. But one has to give them credit for having the numbers on their side. Getting 4.7 lakh subscribers for any service is great feat Yes I do agree with you the true essence of placing an advertisement could be lost.
Dissapointing to see that the mginger blog (http://www.mginger.com/blog) is moderating comments - they have only positive comments.
@ Pranay: Well this is something new in India, but is an extremely old concept outside. Infact is used to run a website which listed sites which paid you to read email, surf etc….They did crash…because of the immense abuse.
Advertising will definitely lose value….but lets see.
can u tell me about admad.mobi? is the site genuine.
If only I can lay my hands on that CEO guy…
@Priya - If you did talk to those people who have lost faith in the service, they why you dont raise these questions to Chaitanya? Lets see what he has to say about this.I wish there were means so that people like him could be banned from conducting business online, just as what happens to corrupt brokers in stock exchange!
Moreover, getting 4.7 lac regd users by a unethical gimmick is not a feat.Its cheating.Divide their total earnings i.e. 65000 by 470000, what do you get? 14 paisa! Simple maths hun.Sad to see this statement from you.Do not let watblog's credibility being questioned by statements like this.You can do better.
Its the worst concept ever. If you select only categories you want to receive ads for - you will end up making Rs 5 per month. So users always select all possible categories. At least ad agencies like ours will never use this medium.
http://sms2india.co.in/
Another of the similar programs.
You can supposedly earn 3441 rs/month.
I think at the end of the day…its just the publishers who are going to earn money!
@ Rohit – Well yes I did speak to Chaitanya, about the same and he reasoned saying that the ad’s would be received only if the were relevant to the reader. Yes I Do agree their initial gimmick of getting users to register may not have been the best, yet in my opinion 4.7 lakh is not a small number. Thank you for your comment and yes we will strive to do better.
@Sanjeev: The purpose of any Ad is to inform, initially the pull may be money for mGinger users, but if mGinger can position it self as an informer, they will have a great service.
This is nothing but scam. What's surprising is you didn't include your referral code in the article.
At indianpad all mGinger articles are treated as scam. this is the most disgusting and old method. this tracks back 10 years to the evolution of opt-in mailers
Mate, I would suggest that you please visit <b>GianiJi.COM</b> and contact them to know if these websites like mGinger and sMsIndia.Co.In are real or not! GianiJI.COM is a home of professional people who will guide you through the dark roads of web where you never know who will take you for a ride.
They helped me in a project while I was studying in Thapar Engineering College. They are the one who are assisting various companies in implementing major IT projects in North India, Middle East, North Africa and East Asia.
GianiJI.Com is pool of exellent people graduated from various top universities of U.S. and Europe!
Try them!
Good Luck!
Subhash Kataria
Sector 17, Chandigarh
because of these idiotic sites, my yahoo groups and orkut groups are being spammed like anything by stupid people who thinks they can earn lakhs out of these stupid programs.,
I totally agree with you… Please report all these spammers to http://www.gianiji.com
Thank you.
(evil)