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Facebook will be the next Orkut in India.. Unbelievable? Read on..

Ok I must say that my love for orkut has been the real reason ive never really signed up with facebook. But with unlimited invites and some real recommendations from some really intelligent people i know I finally signed up 3 weeks ago and gave it a try..
Well i must say i was impressed with [...]

its i- Day – latest news on the iPhone

One search on Google will tell you how difficult it’s been to write this post. There are millions of articles all over the internet about the IPhone. The IPhone claimed to be an revolutionary phone that will revolutionize the mobile industry is launching on 29th June at 6pm (USA time)
Although many have [...]

Who’s watching what? Insights into Video Consumption in India

In an earlier research of ours – User Behaviour on Social Networking Sites, we held back on some statistics regarding video consumption.
Well we’ll reveal comprehensive details when our complete report comes out, but let me reveal some more statistics…
First, a recap of what we’d mentioned:
"An interesting fact that we have noticed is the slow increase [...]

Celebrities and WEB 2.0

Today HT Café carried an article on how there are many fake profile (or not) of small screen actors on Orkut. Celebrities are Celebrities only if they are embraced by the common man. Their over priced perfumes and fashion labels are bought out of the hype that is created by their audiences.
Their interaction with [...]

Hungama.com also gets into Mobile Advertising

The first half of this year has seen some real action in the mobile advertising space. And we have been keeping tab on most of it. Just a couple of days back we had a post on the potential of mobile advertising. Where we mentions both biggies airtel and tata looking at this space.
We have [...]

Radio Channel looking to leverage mobile and internet market!

Well if you dont have a radio feature on your cell phone (which is very less likely in today’s times) you can still listen to radio shows if you are a huge radio fan! How you ask?? read on..
Radio City has launched its WAP portal, wap.radiocity.in, with help from Hungama Mobile to become the first Indian radio station [...]

A lot of new websites in the pipeline: Reliance, MSN, Naukri etc queuing up

I re-call Mr Ajit Balakrishnan (Chairman, Rediff.com) saying during the Digital Marketing Conference that he felt there was a dearth of websites in India and that there is scope for lots and lots of more websites and portals.
Well some of the biggies are set to launch a lot of new websites…
InfoEdge (Naukri, 99acres, JeevanSathi..) [...]

Music industry losing out to Mobile Music.

The music industry is taking a big hit as the number of physical purchases are decreasing rapidly. The mobile music industry is picking up steam in India. Indians have purchased music more on mobile phones than any other method of purchasing music in the first three months of 2007 and is expected to reach 9 [...]

Much talked about ‘New RealPlayer’ now available for Download

The much hyped about version of Real Player is finally available for download. Last month RealNetworks announced that their new RealPlayer would feature one-click download for online videos.
This new offering by them gives users more control and options for their online video clips. It makes it easier for people to watch videos whenever they want, [...]

Yahoo integrates Flickr on its Image search

 Yahoo image search now will also display Flickr images. Flickr a photo sharing website that was earlier bought by Yahoo in Mid 2005 has proved to be one of Yahoo’s smartest investments.
The search displays the flickr pictures and the flickr usernames. Currently there are approximately 300million photos on flickr that will now be available on  [...]

Happy Birthday WATBlog.com! We are 1 year old :D

UPDATED: There are two winners 1st is Mahesh from http://hitechstartups.wordpress.com/ … Hey mahesh please email us your address for us to send over the Tshirt and if possible the cake. Also by popular demand we have a second winner Natasha A (You got brownie points for calling all the guys dating material ) .. You get lunch if you are from mumbai.. [...]

SecondShaadi….. A New Matrimonial Niche

India has the lowest Divorce Rates in the world. This Report says only1.1%, but it’s believed that these numbers were even lower a few years back. Recently Vivek Pahwa, who currently heads Desimartini, launched SecondShaadi.com which is a matrimony website targeted at the divorce, widowed and separated population.
I had a few quick words with Vivek [...]

Tween’s gaining importance

In a news by Indiantelevision – Nicktropolis a virtual community website for kids started by children entrainment network Nickelodeons has just hit the 4million user base mark. They started out in Jan this year. It’s a good number within such short time. Users can interact with other kids or Nickelodeon characters in real time, and [...]

Operators recognising massive Mobile Advertising potential

Tata Indicom have launched a mobile advertising programme in partnership with Mast Mobile Media. This would enable distribution of interactive ads in Tata Zone brew applications. These ads are currently being served in the downloadable music, ringtone, wallpaper etc app.
They would support ‘click-to’ actions which include interactive voting, free downloads, coupons, SMS and call…
This [...]

Media’s Perspective on web2.0.

The last leg of the IAMAI conference revolved around the Traditional Media and New Media, a topic that has been discussed more often than not. The panel consisted of
• Surya Mantha, Chief Executive Officer, Web18 • Mariam Mathew, Chief Operating Officer, Malaya Manorama • Sanjay Trehan, Chief Executive Officer, NDTV Convergence [...]