‘Page views per user’ received can be a decent parameter to judge the user engagement levels of any Social Networking site, especially since not many of them are Ajax heavy. So, we decided to see how the Indian SN Sites compared with their International counterparts.
28 May, 2007:
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Above figures are based on Alexa stats. Alexa can be manipulated to a certain extent, but when it comes to comparisons of such parameters – it is a pretty neat tool.
Well as we can see from above figures – Orkut, FaceBook and MySpace each command a figure of around 35-40 page views per user. Indian sites are lacking considerably except for perhaps MingleBox. They have a healthy average for this week (36), which is comparable to the big players.
Ibibo is commanding a decent number of page views primarily due to their ‘Get Paid for Blogging’ campaign – a campaign which could have been executed far better than it has been.
DesiMartini with all its TV campaigning has gotten some viewers – but if only some of the Marketing budget was invested into Site functionality, things could have been better.
Yaari’s got a pretty cool interface with quite a lot of Ajax and Drag n Drop stuff. This could be the main reason as to why they command such a low figure. Something like the Attention parameter by Compete would be an excellent measure of user engagement. Unfortunately Compete only tracks US netizens.
PS: Stay tuned for our next study on ‘User Behaviour in Social Networking Sites in India‘. It should be up in a day or two.
